RCS (Rich Communication Services) is an advanced messaging protocol designed to upgrade traditional SMS by adding branding, rich media, and detailed analytics, offering a more interactive and engaging experience for businesses and customers.

RCS Business Messages enable brands to communicate with customers in a modern, interactive way, featuring multimedia, action buttons, and real-time engagement. This digital-first messaging experience provides businesses with actionable insights, helping refine strategies and improve customer journeys.

Unlike SMS, which is limited to plain text, RCS Business Messages allow rich media like images, videos, and buttons. RCS delivers messages directly over the cellular network, providing a reliable and feature-rich experience without requiring users to download an app.

MsgClub’s RCS Business Messaging solution enables businesses to create highly engaging, personalized customer experiences. With features like 2-way communication, rich media campaigns, in-app browsing (eliminating landing pages), SMS fallback, and AI-powered chatbot integration, MsgClub helps increase read rates, cross-selling, and 24/7 customer support.

Currently, Apple devices don’t support RCS Business Messages, but Apple has expressed interest in RCS, and updates may come in the future. Stay tuned for developments!

RCS Business Messaging service only works after you get approval.

All you have to do is just Signup on our website and get it in the developer tool or contact Msgclub support. Our executives will be happy to help you with everything regarding API solutions.