The WhatsApp Business was created to help businesses keeping in mind the several use cases and functionalities a business needs to run their many operations. One such feature is WhatsApp Catalogue that has the ability to showcase and share products and services by creating a digital menu of sorts on the WhatsApp messaging app.
The WhatsApp catalogue, once created, gets displayed on the business profile. This typically includes the title of every product or service on the digital menu/ catalogue along with optional fields such as the pricing, description, website link and product code. For example , if you’re an e-retail business owner selling perfumes, clothes cosmetics, footwear, etc., you can easily create and share a WhatsApp Catalogue messages for your products
Now there are two types of WhatsApp catalogue messages:
Single product messages: Also referred to as SPM, these are messages wherein a single product item from the catalogue or business inventory is shared with the consumer. The product is displayed in a PDP (product detail page) format. SPM can be extremely useful for users who get some kind of specific request such as
- Responding to a customer’s specific request.
- Providing a recommendation.
- Reordering a previous item.
Multi product messages: Also referred to as MPM, these messages contain a selection of up to 30 products/ services from the WhatsApp catalogue/ business inventory. MPM catalogue can be extremely useful for users because of its many uses such as
- Allowing customers to type a shopping list and send back a Multi Product Message in response.
- Navigating to a specific category. For example, Perfumes.
- Sending personalized offers or recommendations.
- Re-ordering previously ordered items. For example, a user can re-order their regular take-out order of fewer than 30 items.
Learn more about the type of catalogue from this blog
| Name | Description |
|---|---|
| Single Product Messages (SPM) | Messages with a single product item from the businesses’ inventory. The product is displayed in a Product Detail Page (PDP) format. Single Product Catalogue Messages are great for guiding customers to specific item from a business’ inventory, offering quick responses from a selected set of options. |
| Multi Product Messages (MPM) | A tool on WhatsApp Business that allows users to showcase up to 30 products from their ecommerce catalogue in a single message. Customers can browse the products and sections, view details, add items to their cart, and place orders. |