Catalogues are mobile storefronts for e-commerce businesses to showcase and share their products so people can easily browse, discover and select something they would like to buy. Previously, businesses had to send product images one at a time and repeatedly provide information, now customers can see their full catalogue right within the WhatsApp chat. It makes it easier for business owners to keep customers engaged in the chat without directing them to a website.
For each item in the WhatsApp Catalogue, a business can add information such as price, description, discount etc. There are 2 types of Catalogue Messages: SPM and MPM
Single Product Messages (SPM): Messages with a single product item from the businesses’ inventory. The product is displayed in a Product Detail Page (PDP) format. Single Product Catalogue Messages are great for guiding customers to specific item from a business’ inventory, offering quick responses from a selected set of options.
In this blog lets learn more about Single Product Message catalogue.
| Name | Description |
|---|---|
| Create Catalogue from Broadcast Template | Enterprise can create SPM catalogue from MSGCLUB broadcast template option by create template option in broadcast template and selecting catalogue as a template type and choosing SPM catalogue type. |
| View and Manage Catalogue in Broadcast Template | In broadcast template page you will see all the templates that you have created along with catalogue templates. User can view and manage catalogue templates from this page |
| Send SPM Catalogue | After creating SPM Catalogue from Broadcast template user can send their template to their customer using four different options from MSGCLUB panel and apart from panel user can also use API to send their catalogue template |
| Report of Catalogue Message | After sending SPM catalogue to customers enterprise can track the message current status using delivery report option in MSGCLUB. |
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