Although the growing popularity of in-app notifications and conversational messaging channels, SMS messages remains an essential component of a multichannel approach due to its unparalleled reach, dependability, and efficiency. SMS remains the most effective means of connecting with clients and potential clients, with over 18.5 billion messages delivered daily globally.
We’ll go over the various factors that make SMS a successful channel in this article, along with some advice on how to craft SMS copy that will increase revenue and encourage conversions.
Why is SMS still effective?
Over the course of its more than 21-year existence, some critics of SMS have claimed that it will soon become obsolete due to the emergence of other data-based messaging applications. Here are some reasons why, despite the availability of other messaging options, SMS is still useful and an efficient communication method.
SMS is widely used: Text messaging is integrated into all mobile phones, including entry-level models, which makes it simpler for companies to contact customers in remote locations.
Fast delivery: Regardless of internet connectivity, your message will reach your customers as soon as it is sent.
Common communication channel: Almost everyone with a cell phone is aware of what a text message is, how to read it, reply to it, and open it.
Increased phone usage: Indians check their phones more than 120 times a day and use them for almost 5 hours each day.
High response and open rates: Bulk SMS is the best way to send urgent or time-sensitive information because 98% of texts are opened within five seconds of being sent.
Tips for writing SMS copy that drives conversions
Writing an SMS copy that drives conversions requires a strategic approach to crafting concise, compelling messages that resonate with your audience and prompt them to take action. Here are some tips for writing effective SMS copy:
Keep it Concise: Send bulk text messages that have character limits, so keep your copy short and to the point. Aim for clarity and brevity to convey your message effectively within the limited space available.
Focus on Value Proposition: Clearly communicate the value proposition or benefit of your offer in the SMS copy. Highlight what sets your product or service apart and why the recipient should take action.
Use Clear Call-to-Actions (CTAs): Include a clear and actionable CTA that tells recipients what you want them to do next. Whether it’s making a purchase, visiting a website, or contacting your business, make the action easy to understand and execute.
Create a Sense of Urgency: Use language that creates a sense of urgency and encourages immediate action. Limited-time offers, exclusive deals, or countdowns can motivate recipients to act quickly to avoid missing out.
Personalize the Message: Whenever possible, personalize the SMS message by addressing the recipient by name or referencing past interactions or purchases. Personalization can help establish a connection with the recipient and increase engagement.
Highlight Benefits, Not Features: Instead of listing product features, focus on highlighting the benefits that your product or service offers to the recipient. How will it solve their problem or improve their life? Emphasize these benefits in your SMS copy to capture interest and drive conversions.
Include Relevant Links: If you’re directing recipients to a website or landing page, include a shortened, trackable link in your SMS message. Make sure the link is relevant to the message and leads to a mobile-friendly page to enhance the user experience.
Test and Iterate: Continuously test different messaging strategies, CTAs, and offers to identify what resonates best with your audience. Analyze conversion rates and engagement metrics to optimize your SMS copy over time.
Comply with Regulations: Ensure that your SMS messages comply with relevant regulations and guidelines, including obtaining consent from recipients and providing opt-out instructions. Compliance helps maintain trust with your audience and avoids potential legal issues.
Bonus tip: Track your SMS marketing efforts
It is insufficient to write a copy that works. Examine important metrics on a regular basis to test, monitor, adjust, and improve your bulk sms service worldwide so that your campaigns perform better. Use the click data from Msgclub to determine the best call to action (CTA), the best time to send messages to guarantee a high open rate, and additional information such as the click’s time and the device’s browser, resolution, and operating system.