It’s time for your business to join the growing number of companies using WhatsApp for sales. This post will go through the advantages of conversational sales over traditional sales when using the WhatsApp API. Additionally, you’ll discover the basics of the WhatsApp API and advice for selling on WhatsApp. Additionally, we have compiled a compilation of WhatsApp sales success tales.
WhatsApp Sales: A Better Alternative to Traditional Sales
Sales through conversation are more than just a fad. They aid companies in boosting conversion rates, enhancing client satisfaction, and even cutting down on the sales cycle. WhatsApp is the preferred platform for businesses wishing to use conversational sales, boasting over two billion monthly active users.
Using WhatsApp for conversational sales has several advantages. To begin with, WhatsApp makes it possible for salespeople to obtain lead information more quickly than they could via email. Additionally, casual WhatsApp talks make it simple to establish a partner-like relationship with leads.
WhatsApp gives salespeople the freedom to follow up with leads later without worrying about losing them, in contrast to web chat. Salespeople can generate enthusiasm before closing a deal by mimicking the pace of WhatsApp discussions.
Additionally, WhatsApp boosts your sales team’s productivity. A salesman can manage many WhatsApp sales chats at once, while they can only handle one phone call at a time.
You need a WhatsApp Business Account in order to use the messaging app for sales. The WhatsApp Business App and API are the two different sorts of WhatsApp Business Accounts available.
WhatsApp Business App lacks multi-user capability and advanced automation because it was created for small enterprises. The best choice would be WhatsApp firm API if you run a medium to large firm with numerous salesmen conducting WhatsApp sales.
When linked to a WhatsApp Inbox, the WhatsApp API not only supports cutting-edge functions like multi-user functionality and automation, but it also enables you to preserve a central record of all sales discussions. Learn more by reading on.
WhatsApp Sales: What You Should Know
Salespeople are forced to use their personal WhatsApp accounts or the WhatsApp Business App in lieu of a WhatsApp API Account. There are two issues with this:
The sales CRM doesn’t keep track of customer conversations.
As a result, businesses will lose clients if a salesman quits.
You can preserve a record of every discussion in a WhatsApp Inbox product thanks to the WhatsApp API. Before using WhatsApp for sales, you should understand the principles of the WhatsApp API, which will be covered in this part.
Group Messaging is Not Supported on WhatsApp API Yet
To inform numerous decision-makers, salesmen occasionally need to utilize an email CC or a WhatsApp Group on the WhatsApp app. Group messaging is not currently supported by the WhatsApp API.
Salespeople need to continue with their own WhatsApp accounts until WhatsApp Groups are implemented by WhatsApp API in situations where group messaging is absolutely necessary. As an alternative, they can alert other parties by using the WhatsApp Inbox’s Comment feature.
Salespeople Will Not Have Their Own Numbers
Salespeople frequently call and email prospects using their personal numbers and email addresses. WhatsApp API, however, forbids this from taking place. Each business is only allowed to have one WhatsApp API account, which is linked to a phone number, in accordance with WhatsApp’s one-account-per-brand policy.
Salespeople can nonetheless function as usual even without their own numbers. Connecting your WhatsApp API to a system that can direct the chat to the appropriate salesperson is all that is required. Later, more on this.
24-hour Customer Service Window Restrictions
Salespeople can contact their prospects again at any time using email. In contrast, the customer care window for the WhatsApp API is limited to 24 hours.
An extended messaging window of 72 hours is available to users who message businesses via call-to-action buttons on Facebook Page call-to-action buttons or WhatsApp click-to-chat advertisements. The best thing is that these discussions are free.
You must utilize a Message Template if you respond to a prospect 24 hours after their last message or start a chat with someone who hasn’t messaged you.
Before employing Message Templates, WhatsApp must first approve them via a WhatsApp Partner like Msgclub. The procedure is made easier and you are able to natively generate a Message Template when you have the proper WhatsApp inbox.
WhatsApp Sales: 4 Quick Wins to Sell on WhatsApp
Msgclub assists in maximizing the potential of your sales force by getting beyond the limitations imposed by the WhatsApp API. Additionally, the platform provides a number of cutting-edge technologies that simplify WhatsApp for sales.
Use Message Templates for Follow Up and Outbound Conversations
After 24 hours, a Message Template allows you to contact a prospect again by reopening the customer care window of the WhatsApp API. A different option is to import leads to a WhatsApp Inbox and utilize Message Templates to send them the first outbound message.
Not all WhatsApp Inbox products enable native Message Template capability, so keep that in mind. Look for a WhatsApp Inbox that supports Template Messaging before selecting one.
Funnel Inbound Leads to WhatsApp Conversations with WhatsApp Click to Chat Links
Your leads are encouraged to initiate a WhatsApp discussion by using a Click to Chat link. The WhatsApp Click to Chat link opens a new WhatsApp chat in the app when clicked.
A WhatsApp Click to Chat Link can be used to direct online users to WhatsApp discussions on a website or other digital location. As an alternative, you can convert offline traffic, like foot traffic in a physical store, into WhatsApp discussions by using a QR code.
Use Chat Automation to Automatically Qualify and Route Leads
Chat automation from Msgclub enables you to more quickly qualify leads who message you and assign qualified leads to the appropriate sales team.
How Does the Hyundai Click to Buy WhatsApp Sales Campaign Work?
Customers who have chosen their vehicles online typically need to visit the dealership to negotiate the price, work out the financing, and pay the deposit. With the help of this campaign, clients can select a dealership online, and a salesperson will get in touch with them to complete the transaction.
Customers will receive the price quote via WhatsApp, which implies all price negotiations, finance discussions, and loan applications will take place through WhatsApp.
It is exhausting to haggle at the dealership, let’s face it. Salespeople frequently engage in a variety of psychological tricks when clients are present at the dealership. As salespeople “work hard on their behalf,” customers are left wondering if they are receiving a good deal.
Customers value having more say in the dealing process. The salesperson will have to wait for client responses when using WhatsApp. Additionally, clients can email listings of comparable cars at lesser costs to the salesman to aid in the negotiating process.
Is the Hyundai Click To Buy WhatsApp Sales Platform A Success?
Definitely! Hyundai India received 1,500 reservations in May and delivered more than 900 vehicles. Given that India’s auto market flatlined to zero sales just one month earlier, this is no small accomplishment.
Hyundai’s WhatsApp marketing effort called “Click to Buy” increased sales. Customers will be happy to have the option of negotiating a significant purchase over WhatsApp in the future.
Motivated to begin selling on WhatsApp? Get a free trial of Msgclub and a WhatsApp Business API account in just a few minutes!