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How to Apply for WhatsApp Green Tick Verification  for business?| Your Evergreen badge of trust: - MSGCLUB Blog

How to Apply for WhatsApp Green Tick Verification  for business?| Your Evergreen badge of trust:

Social media platforms have completely changed our communication in the digital age, making the globe more dynamic and linked. With more than 2 billion active user base world-wide, WhatsApp Green Tick Verification for business. is the most popular badge in social media world.The popularity of features like interactive messaging and reels has greatly raised user engagement and changed the way that people and businesses communicate. With its enormous user base, WhatsApp has become a vital business and personal communication platform. That’s why It’s a great marketing platform for companies of any size. You can indicate your brand is trustworthy and real with the green checkmark next to your WhatsApp brand display name.  A green checkmark appears on your WhatsApp profile.

Yes! It’s Your Evergreen Badge of Trust!

Here’s how a green tick badge appears on your WhatsApp Account.

How to Apply for WhatsApp Green Tick Verification | green tick badge

Let’s Explore what is the Green Tick badge for WhatsApp Green Tick Verification for business next to every Brand name?

As you look through WhatsApp, you see a business account that has a green check mark next to it. You feel like you’ve found a VIP in the digital world that The green check mark does just that; it’s like a digital stamp of acceptance that says “Hey, I’m legit!”

Here’s how a green tick badge appears on your WhatsApp Account.

But wait, there’s more! This little green symbol isn’t just for show. It’s WhatsApp’s way of saying, “We’ve checked this business out, and they’re the real deal.” Think of it like a blue checkmark on Twitter or Instagram, which signifies that an account is verified and authentic. Just as celebrities and public figures get verified to prove their identity, businesses on WhatsApp get the green tick to show they are legitimate and trustworthy.

Imagine entering a high-end restaurant and seeing a Michelin star displayed at the entrance. That star tells you the restaurant has been vetted by experts and meets high-quality standards. Similarly, the WhatsApp green tick is like a Michelin star for businesses on the platform. It assures customers they are dealing with a verified, credible business, enhancing trust and confidence in their interactions.

Regular Business Account vs. Official Business Account

Now, you might be thinking, “Hold up! I already have a WhatsApp Business account. Isn’t that enough?” Well, my friend, let’s break it down with a fun little comparison:

that’s enough?” Well, my friend, let’s break it down with a fun little comparison:

FeatureRegular Business AccountOfficial Business Account
CreationAnyone can createVerified by WhatsApp
FeaturesBasic featuresAdvanced features
Ideal forSmall businessesLarger companies
Green Tick❌ No green tick✅ Shiny green tick
API Access❌ No API access✅ Full API access
User LimitLimited to 1 user and 4 linked devicesUnlimited users and devices
AutomationsBasic (greeting and away messages)Advanced (chatbots, automated sequences)
IntegrationsLimitedExtensive (CRM, customer support systems)

As you can see, the official business account is like the superhero version of the regular one. It’s got a cape (the green tick) and special powers (advanced features)!

Benefits and Drawbacks of the WhatsApp Green Tick Badge App

Building trust becomes critical as companies increasingly contact customers through online channels. Getting a WhatsApp Green Tick Badge is one approach to increasing the legitimacy of your company. Is it worthwhile, though? Let’s examine the benefits and drawbacks to aid in your decision.

Pros:

Credibility and Trust

Having a WhatsApp-verified badge adds a layer of authenticity to your business profile. It signals to your customers that your business is legitimate and recognized by WhatsApp. This trust factor can significantly boost engagement, as users are more likely to interact with verified accounts.

Increased Visibility

Verified businesses often enjoy greater visibility in WhatsApp search results. This increased exposure can attract more customers and potential clients, helping your business grow organically.

Direct Communication

With a verified badge, you gain access to the WhatsApp Business API. This powerful tool lets you send automated messages, notifications, and essential information directly to your customers. It’s a fantastic way to enhance customer service and maintain engagement.

Customization

WhatsApp Business lets you set up a comprehensive profile with crucial details like your address, business hours, and a brief description. This helps customers understand your business better and quickly find the information they need.

Access to WhatsApp Business Tools

Verified businesses can utilize a suite of WhatsApp Business tools designed to streamline customer communication. These tools include messaging templates, quick replies, labels for organizing chats, and more, making managing and enhancing customer interactions easier.

Cons:

Application Process

The path to obtaining a verified badge can be challenging. The application process is stringent, and approval is not guaranteed. Rejection can be frustrating and time-consuming, requiring multiple attempts to succeed.

Compliance Requirements

Strict adherence to WhatsApp’s Business Policy and Commerce Policy is mandatory to maintain your verified status. Any failure to comply can result in the revocation of your badge, which can negatively impact your business credibility.

Higher Expectations

Customers often expect more from verified businesses regarding response times and service quality. Meeting these heightened expectations can be particularly demanding for smaller businesses with limited resources.

Costs

Utilizing the WhatsApp Business API and other advanced features can incur costs. Depending on your usage, these expenses can add up, which might be a consideration for budget-conscious businesses.

Potential for Misuse

While the verification badge helps prevent impersonation, it can also make your business a target for scammers. It’s crucial to stay vigilant and maintain robust security measures to protect your account and customers.

How can you Get the  Green Tick ?

Alright, now for the million-dollar question: 

How do you get your  trust badge with a green tick for your business? 

Well, it’s not as simple as clicking a button, but it’s not rocket science either. Here’s its how : 

How to Apply for a WhatsApp Green Tick Badge

In the digital age, having a verified presence on social media platforms can significantly boost your business’s credibility and trustworthiness. WhatsApp, with its massive user base, offers a Green Tick Badge that signifies an official, verified business account. Here’s a comprehensive guide on how to apply for this badge, ensuring you meet all the necessary requirements and maximize your chances of approval.

Step 1: Sign Up for WhatsApp API Access

Before you can apply for a WhatsApp Green Tick Badge, you need to register for the WhatsApp Business API. This is done through Business Solution Provider or Business Solution Provider Experts like MsgClub. Note that the Green Tick Badge is not available for the free WhatsApp Business app; you must use the API version, which means Business API.

Procedure:

  1. Choose an Expert from Business WhatsApp solution Providers : Select a reputable technical solution expert to help you set up your WhatsApp Business API account.
  2. Register Your Business: Follow the META’s instructions and the coordination with your solution provider to register and set up your business account on the WhatsApp Business API.
  3. API Access: Once your API access is granted, you can start using WhatsApp for business communications.

Step 2: Demonstrate Active Usage

To increase your chances of getting the Green Tick Badge, you need to demonstrate active and serious usage of the platform. This involves engaging with a good number of users daily.

Recommendations:

  • Send WhatsApp Campaigns: Aim to reach at least 1,000 people daily through business-initiated messages.
  • Engage Actively: Show WhatsApp that your business is actively using the platform for customer interactions.

Step 3: Reach Tier 2 or Higher Messaging Levels

WhatsApp uses a tier system to manage message sending limits. Reaching Tier 2 or higher can significantly improve your chances of getting verified.

Steps to Reach Tier 2:

  1. Respond Promptly: Regularly respond to customer inquiries to maintain high engagement.
  2. Maintain High Response Rates: Ensure you respond to messages within the specified time frame.
  3. Use Quick Replies: Utilize pre-written responses to common questions to speed up your response time.
  4. Organize Chats: Use labels to categorize and manage customer conversations efficiently.
  5. Avoid Spam: Adhere to WhatsApp’s policies to avoid being blocked for spams behavior.
  6. Encourage Engagement: Promote your WhatsApp contact on your website and social media to drive customer interactions.
  7. Utilize Business Tools: Leverage WhatsApp Business tools like messaging templates and quick replies.
  8. Monitor Analytics: Use WhatsApp Business Insights to track performance and identify areas for improvement.
  9. Train Your Team: Ensure your team is well-trained to provide consistent and excellent customer service.
  10. Collect Feedback: Encourage customers to provide feedback on their interactions to improve service quality.
  11. Stay Compliant: Continuously ensure compliance with WhatsApp’s Business Policy and Commerce Policy.

Step 4: Apply for the Green Tick Badge

Once you have met the prerequisites, you can apply for the Green Tick Badge through your Business Solution Provider or directly via the META Business Manager.

Guide to apply for the WhatsApp Green tick Badge

Application Process:

  1. Access the Dashboard: Go to your Business Solution Provider’s dashboard or the META Business Manager.
  2. Submit Application: Locate the option to apply for Green Tick Verification and submit the necessary information.
  3. Wait for Review: WhatsApp will review your application and provide feedback within 7-10 days.

Tips for a Successful Application:

  • Ensure Accurate Information: Provide complete and accurate business details in your application.
  • Build Media Presence: Establish your presence in news articles and organic PR to demonstrate credibility.
  • Enhance Online Presence: Add a WhatsApp widget to your website and include WhatsApp links on social media.
  • Review Rejections: If your application is rejected, carefully review the reasons and address any issues before reapplying.

Maintaining Your Verified Status

Once you receive the Green Tick Badge, it’s crucial to maintain compliance with WhatsApp’s policies to retain your verified status.

Key Practices:

  • Adhere to Policies: Continuously comply with WhatsApp’s Business and Commerce Policies.
  • Monitor Quality: Keep track of your account’s quality score and address any issues promptly.
  • Engage Consistently: Maintain active and meaningful interactions with your customers.

Applying for a WhatsApp Green Tick Badge can significantly enhance your business’s credibility and customer trust. By following these steps and maintaining high standards of customer service and compliance, you can increase your chances of obtaining and retaining this valuable verification. Remember, the process requires dedication and consistency, but the benefits of a verified status on WhatsApp are well worth the effort.

Understanding Meta Business Manager

Meta Business Manager is the updated platform for managing business interactions on Facebook and Instagram. This change reflects Meta’s broader rebranding strategy and consolidates various business tools under one umbrella. Verifying your business on this platform not only enhances your credibility but also ensures that your account is recognized as belonging to a legitimate, reputable organization.

Importance of Verification

Verification is a critical step for businesses using Meta Business Manager. It confirms that your business is registered and legitimate, providing several benefits:

  1. Enhanced Credibility: Verified businesses are perceived as more trustworthy by users and partners.
  2. Increased Visibility: Verified accounts may receive preferential treatment in search results and algorithmic displays.
  3. Access to Advanced Features: Certain features and tools are exclusively available to verified accounts.

Eligibility Criteria for Verification

To be eligible for verification on Meta Business Manager, your business must meet the following criteria:

  • Legal Registration: Your business must be legally registered with the relevant local authorities.
  • Valid Contact Information: You must have a verifiable phone number and physical address.
  • Media Coverage: Having 3-5 media coverage links from reputable news outlets or magazines can significantly enhance your chances of verification. It’s important to note that Meta does not consider paid or promotional content.

Steps to Verify Your Business

Preparing for Verification

Before starting the verification process, ensure that you have the following:

  1. Legal Documents: Proof of business registration.
  2. Contact Information: A valid phone number and physical address.
  3. Media Links: Coverage from reputable news sources.

Verification Process on Meta Business Manager

  1. Access Business Settings: Log into your Meta Business Manager and navigate to Business Settings.
  2. Select WhatsApp Accounts: Under Business Settings, choose WhatsApp Accounts, then proceed to WhatsApp Manager.
  3. Phone Number Selection: Under Account Tools, select your phone number.
  4. Submit Request: Fill in all the necessary details under Profile and submit your request.

Once submitted, your request status will be updated, and you can expect a decision within 2-4 business days.

Using Business Service Providers (Business Solution Experts)

If you are using WhatsApp Business API, you can also seek assistance from Business Service Providers (Business Solution Providers) like MsgClub. Business Solution Providers can handle the application process on your behalf, although this service usually incurs a fee. The timeline for Business Solution Provider-assisted applications can extend up to three weeks.

Handling Rejection

If your application is rejected, don’t be discouraged. Meta provides reasons for rejection, which you can review to improve your application. Here are some steps to take:

  1. Review the Rejection Reason: Understand why your application was not approved.
  2. Correct Issues: Address any discrepancies or compliance issues.
  3. Increase Media Coverage: Enhance your credibility with more organic media articles.
  4. Engage on WhatsApp: Increase interactions on WhatsApp to demonstrate active usage.
  5. Add Widgets and Links: Incorporate WhatsApp widgets on your website and social media.

You can reapply after 30 days, using the interim period to bolster your online presence and address any feedback from Meta.

Building Brand Value

Achieving a WhatsApp green tick badge is a significant milestone for businesses. Meta awards this badge to notable and prominent brands. Here’s how you can build your brand’s value:

  1. Media Presence: Secure organic media coverage from reputable sources.
  2. Consistent Branding: Maintain a consistent and professional brand image across all platforms.
  3. Customer Engagement: Actively engage with customers on WhatsApp and other social media.

Enabling Two-Step Verification

Two-step verification adds an extra layer of security to your WhatsApp Business API account. This involves registering your phone number with a unique six-digit PIN, which helps prevent unauthorized access.

Applying for the WhatsApp Green Tick Badge

You can apply for the WhatsApp green tick badge through Meta Business Manager or with the assistance of a Business Solution Provider. Here’s a step-by-step guide:

  1. Through Meta Business Manager:
    • Go to Business Settings.
    • Navigate to WhatsApp Accounts -> WhatsApp Manager.
    • Select your phone number under Account Tools.
    • Fill in your profile details and submit the request.
  2. Through a Business Solution Provider:
    • Contact your Business Solution Provider for detailed instructions.
    • The Business Solution Provider (MsgClub) applies on your behalf or guides you through the process.

Note: Here our MsgClub platform will only guide and technically support your Business verification process. Rest of that all the documentation and business involvement will be yours.

What If Your Application Is Rejected?

If your application is denied, you have the option to reapply after 30 days. Here’s what you can do in the meantime:

  1. Review and Correct: Address the reasons for rejection.
  2. Enhance Media Coverage: Increase your presence in reputable news articles.
  3. Engage More: Initiate more conversations on WhatsApp.
  4. Improve Online Presence: Add WhatsApp widgets and links on your website and social media.
  5. Contact Support: Reach out to WhatsApp support for further clarification and guidance.

Ensuring Compliance

Ensure that your business complies with WhatsApp’s Business Policy and Commerce Policy. This includes maintaining accurate business information and adhering to all guidelines set forth by WhatsApp.

Enhancing Your Business Profile

An optimized business profile can significantly impact your verification chances. Ensure that your profile includes:

  • Accurate Business Description: Clearly describe your business and services.
  • Contact Information: Provide a valid phone number and email address.
  • Professional Profile Picture: Use a high-quality logo or image representing your brand.

Seeking Professional Help

If you encounter difficulties in the verification process, consider consulting with professionals specializing in WhatsApp Business verification. They can provide expert guidance and streamline the process for you.

Staying Informed

Keep yourself updated with WhatsApp’s policies and guidelines. Regularly reviewing and adhering to these guidelines ensures that your business remains compliant and increases the likelihood of successful verification.

Conclusion

Verifying your business on Meta Business Manager and securing the WhatsApp green tick badge are essential steps in establishing your brand’s credibility and trustworthiness. By following the detailed steps outlined in this guide, adhering to eligibility criteria, and ensuring compliance with policies, your business can enhance its online presence and gain recognition as a reputable entity in the industry.

  • Remember, persistence is key. If your application is initially rejected, use the feedback provided to improve and reapply. 
  • With a strong media presence, active customer engagement, and adherence to guidelines, your business will be well on its way to achieving verified status on Meta Business Manager and WhatsApp.

Businesses Not Eligible for Green Tick Verification

Meta’s policies are designed to ensure user safety, comply with regulations, and maintain the platform’s integrity for green tick verification. Here’s a comprehensive overview of businesses ineligible for WhatsApp Business API and green tick verification, based on the latest information from WhatsApp’s official policies: Prohibited Business Categories.

Certain business types are not permitted to use the WhatsApp API, and hence, WhatsApp Green Tick Verification is not permitted. Companies offering any of the following goods or services are not eligible to use WhatsApp Business APIs:

  • Medications
  • Items with Tobacco
  • Gambling Industries
  • Brands of Alcohol
  • Armed forces and Weapons Industries
  • Living Animals
  • Products and Services for Adults
  • Products for Medicine and Healthcare
  • Dating Services
  • Cryptocurrencies

For in depth and up-to-date information regarding the categories of goods and services that are prohibited, please consult WhatsApp’s Commerce Policy. 

The advantages of a WhatsApp Green Tick Badge include:

A green tick symbol shows that your brand is real, unique, and trustworthy.

Credibility and Trustworthiness: A verification badge conveys credibility to a WhatsApp Business account. It informs users that the account is legitimate and properly verified by WhatsApp. This can increase users’ trust in the business’s information and communication.

Enhanced Visibility: Verified business accounts may appear more prominently in search results when consumers search for businesses on WhatsApp. Increased visibility can assist organizations in attracting new customers and potential clients.

Direct Communication: Verified company accounts can utilize the WhatsApp company API to send automated messages, notifications, and other valuable information to their clients. This may boost customer service and engagement.

Customization: WhatsApp Business users with verification badges can create a business profile that includes important details like a location, business hours, and a description. This gives customers a better understanding of the business.

WhatsApp Business Tools: Verified businesses have access to WhatsApp Business tools and services that help them streamline customer communication. These tools include messaging templates, rapid replies, chat labelling, and other features.

Official Presence: The verification symbol indicates that the business has an official WhatsApp presence. It helps to avoid impersonation and fraud by identifying which accounts are actual businesses.

WhatsApp Business API: After verification, organizations may have access to the WhatsApp Business API, which allows for integration with external systems and services, making it easier to manage client interactions at scale.

Unlock the Full Potential of WhatsApp Business APIs Without the Green Tick!

You don’t need the Green Tick to harness the power of WhatsApp Business APIs. Discover how you can:

You can still use the WhatsApp Business APIs even if your account does not have a Green Tick. Even if you don’t have the Green Tick, you can use the WhatsApp API features to improve your business communication and marketing initiatives with WhatsApp Verified Solution.

Here is a thorough look at what you can accomplish:

1. Sending Out Promotional Messages & Marketing Campaigns via WhatsApp 

2. Managing Click-to-WhatsApp Advertisements

3. Planning Large-Scale WhatsApp Messages

Meta’s policies are designed to ensure user safety, comply with regulations, and maintain the platform’s integrity for green tick verification. Here’s a comprehensive overview of businesses ineligible for WhatsApp Business API and green tick verification, based on the latest information from WhatsApp’s official policies: Prohibited Business Categories.

Also Checkout our latest posts :


What is WhatsApp Green Tick Verification?

WhatsApp Green Tick Verification is a recognition that tests the authenticity of a business account on WhatsApp. It is symbolized by a green check mark next to the business name, assuring customers that the account is credible and verified.

Why should I apply for WhatsApp Green Tick Verification?

Applying for and obtaining the Green Tick Verification enhances the credibility and trustworthiness of your business on WhatsApp. It makes your business profile stand out as a verified entity, which helps in building customer trust and confidence in your interactions.

How can I apply for the WhatsApp Green Tick?

To apply for the Green Tick Verification, you need:
A WhatsApp Business account.
Compliance with WhatsApp’s eligibility requirements.
Application submission through a WhatsApp Business Solution Provider or Meta Business Manager.

What are the requirements for obtaining a Green Tick Verification on WhatsApp?

Your business must have a complete profile, adhere to WhatsApp’s policies, and show an active and genuine presence on the platform with significant customer engagement (at least 1,000 messages per day.)  Note that businesses in certain categories, such as gambling, tobacco, or alcohol, are ineligible.

How long does the verification process take?

The process can take several weeks, depending on the review of your application. It’s essential to ensure your business profile is fully compliant with WhatsApp’s standards.

What are the required documents for WhatsApp Green Tick Verification?

The required documents might include a business license, proof of address, and other relevant business documents. The requirements and the nature of your business.
What if my application is rejected?If your application is rejected, WhatsApp will notify you of the reasons. You can address these issues and reapply after 30 days.

Does it cost money to get verified?

As of the latest update, there is no fee for Green Tick Verification. However, using certain WhatsApp Business services may involve costs.

Can I use my personal WhatsApp account for business?

It is recommended to use a separate WhatsApp Business account for business activities to avoid any restrictions and to comply with WhatsApp’s terms of service.

How can I increase my chances of getting verified?

To boost your chances of verification, ensure your business profile is complete, actively engage with customers, adhere to WhatsApp’s guidelines, and provide excellent customer service. Maintaining a high response rate and showing active usage are also beneficial.

What benefits does the Green Tick Verification offer?

The Green Tick offers enhanced visibility in search results, increased credibility, access to advanced business tools, and protection against impersonation and fraud.