Transform your customer engagement and boost conversions with WhatsApp’s interactive carousel feature.
Have you ever wondered how a simple swipe could revolutionize your business? Let’s explore the world of WhatsApp Carousel and discover the magic behind this game-changing tool and leverage the cool features of MsgClub Hybrid Communication solution with Omni Channel Cloud API.
What is WhatsApp Carousel?
WhatsApp Carousel is a dynamic messaging feature that allows businesses to send interactive, swipeable messages to their customers. Imagine a digital carousel where each swipe reveals new content, making your marketing messages more engaging and effective.
🎠Key Features:
- Interactive Elements: Swipeable cards with images, text, and call-to-action buttons.
- Enhanced Engagement: Visually appealing content that keeps customers engaged.
- Versatile Use Cases: Ideal for showcasing products, services, and promotions.
- Advantages Over Traditional Messaging: Higher Engagement Rates: Carousels are more eye-catching and interactive.
- Better Information Delivery: Convey more information in a single message.
- Improved Customer Experience: Provides a more engaging and enjoyable user experience.
How to Create WhatsApp Carousel Templates
Creating WhatsApp Carousel templates is simple. Follow these steps to get started:
- Choose your platform: Use technologies like the WhatsApp Business API or a third-party solution provider platform that enables carousel development to their interface Business Whatsapp API like Verified WhatsApp from MsgClub.
- Design Your Cards: Create visually appealing cards with images, text, and buttons.
- Set Up via Cloud API: Use the Cloud API to integrate and send your carousel messages.
How to Set Up WhatsApp Carousel Messages via Verified WhatsApp
Setting up WhatsApp Carousel messages through your platform, Verified WhatsApp, is a straightforward process. Follow these steps to create and send engaging carousel messages to your customers.
- Navigate to the WhatsApp Section
- Log in to Verified WhatsApp: Access your Verified WhatsApp account.
- Select WhatsApp: From the menu, choose
- Create a New Carousel Template
- Go to Message Templates: In the WhatsApp section, click on
- Create New Template: Click on the
- Design Your Carousel Cards
- Add Media Header: Each card in the carousel must have a media header, which can be an image or a video.
- Write the Body: Include a descriptive text for each card. This will appear under the media header.
- Add Buttons: Each card can have up to two buttons. These can be:
- URL Buttons: Directs users to a web page.
- Quick Replies: Predefined responses for quick interaction.
- Call Buttons: Allows users to make a call directly from the message
- Configure the Carousel Template
- Ensure Consistency: The media header format and the combination of buttons must be the same across all cards in the carousel.
- Preview Your Template: Before finalizing, preview your carousel to check that its looks and functions as expected by you.
- Submit for Approval
- Template Submission: Once your template is ready, submit it for approval through the Verified WhatsApp platform.
- Sending the Carousel Message
- Use the Verified WhatsApp supports sending carousel messages via the MsgClubI. Ensure that you have access to this feature.
- Send the Message: Use the paneI to send the approved carousel template to your customers.
Best Practices for Designing WhatsApp Carousel Cards
Designing effective WhatsApp Carousel cards can significantly enhance customer engagement and drive higher conversion rates. Here are some best practices to ensure your carousel cards are both visually appealing and highly functional.
- Consistent Structure
- To keep the overall look and feel of the carousel cards constant, each one should adhere to a set framework.
- This entails utilizing an identical header kind (picture or video) and arranging the same quantity and kind of buttons in the same sequence on every card. One way to create a smooth user experience is through consistency.
- Superior Graphics
- For the headers of your carousel cards, utilize photographs or videos of the highest caliber. Users will notice visual information first, so make sure it is interesting and pertinent to the point you are trying to make. In order to leave a lasting impression, make sure the images are crisp and expertly done.
- Simple, Easy-to-Read Text
- Every card’s body text should be understandable, succinct, and direct. Don’t put too much information on the card. Rather, concentrate on clearly communicating the main point.
- Make use of clear, interesting language that is easy to understand.
- Actionable Buttons
- Include at least one actionable button on each card, such as a Call-to-Action (CTA) or Quick Reply button. These buttons should be compelling and relevant to the content of the card.
- For example, use buttons like “Buy Now,” “Learn More,” or “Contact Us” to encourage user interaction. You can add up to two buttons per card to provide multiple engagement options.
- Engaging Message Bubble
- The message bubble, which appears above the carousel, should be inviting and set the context for the carousel cards.
- It should briefly introduce the content of the carousel and entice users to swipe through the cards. For example, a message like “Check out our latest products!” can grab attention and encourage interaction.
- Limit the Number of Cards
- While you can include up to 10 cards in a carousel, it’s best to limit the number to avoid overwhelming users.
- Focus on quality over quantity by showcasing the most important and relevant information. This helps in keeping the user’s attention and makes the carousel more manageable.
- Interactive and Relevant Content
- Ensure that the content of each card is interactive and relevant to the user. Tailor the cards to the interests and needs of your audience.
- For instance, in an eCommerce setting, you could showcase personalized product recommendations or highlight special promotions.
- Preview and Test
- Before publishing your carousel message, preview it to see how it looks and functions. Test the carousel on different devices to ensure it displays correctly and that all buttons and links work as intended.
- This step helps in identifying and fixing any issues before the message reaches your audience.
Pro Tip:
Keep your designs simple and your messages clear to maximize engagement.
Creative Use Cases for WhatsApp Carousel in Marketing
- There are endless possibilities for using WhatsApp Carousel in your marketing strategy.
Here are some creative ideas:
- Retail: Showcase a collection of new arrivals or best-sellers.
- Travel: Highlight different travel packages or destinations.
- Food & Beverage: Display a menu or special offers.
- Real Estate: Present property listings with images and details.
- Case Studies: Fashion Brand: Increased sales by 30% by showcasing new collections through carousels.
- Travel Agency: Boosted bookings by 25% by highlighting travel deals and packages.
Industry Based Use Cases :
- Education Industry:
For Schools and Universities:
- Showcase course offerings:
- Display multiple courses or programs in a visually appealing carousel format
- Include key details like course duration, highlights, and admission requirements
- Add “Learn More” or “Apply Now” buttons for easy engagement
- Virtual campus tours:
- Present different campus facilities and amenities through a series of images or videos
- Highlight key areas like libraries, laboratories, sports facilities, etc.
- Include captions describing each location
- Student life highlights:
- Showcase various extracurricular activities, clubs, and events
- Feature student testimonials or success stories
- Include buttons to join clubs or register for events
- Virtual Campus Tours: Present different campus facilities and amenities through a series of images or videos in Carousel form.
- Student Life Highlights: Showcase extracurricular activities, clubs, and events.
- Travel & Tourism Industry:
- Booking Confirmations and Reminders: Send itinerary details and travel updates.
- Customer Support: Provide real-time assistance for flight delays, hotel bookings, or tour inquiries.
- Destination Recommendations: Share travel tips and personalized suggestions.
- Feedback and Reviews: Solicit post-trip feedback from customers.
- Healthcare Industry:
- Appointment Reminders: Reduce no-shows and improve scheduling efficiency.
- Health Education and Awareness: Share health tips and awareness campaigns.
- Remote Consultations: Facilitate telemedicine services.
- Medication Reminders: Send dosage instructions and treatment plan reminders.
- Real Estate Industry:
- Property Listings: Showcase available properties with details and images.
- Virtual Property Tours: Offer virtual walkthroughs of properties.
- Appointment Scheduling: Arrange property viewings and consultations.
- E-commerce/Retail Industry:
- Product Showcases: Use Carousel Templates to display new collections or personalized recommendations.
- Abandoned Cart Reminders: Re-engage customers who haven’t completed purchases.
- Order Updates and Tracking: Provide real-time information on shipments.
- Hospitality Industry:
- Room Showcases: Display different room types and amenities.
- Dining Experiences: Highlight on-site restaurants and special menus.
- Special Offers and Packages: Present promotional deals and vacation packages.
Why It Works:
Carousels have high open and engagement rates because they are visually appealing and interactive, making them a powerful tool for any marketing campaign.
By leveraging WhatsApp Carousel, you can transform your customer engagement and take your marketing efforts to new heights. So, what are you waiting for? Start creating your carousel templates today and watch your business soar.
How to Get Started
- Sign up: Create an account with MsgClub and get access to our developer tool.
- Select Your Purpose: Choose the purpose of your API integration and start sending SMS to lakhs of people from your own software.
- Integrate Our API: Use our simple and fastest API to send single SMS or personalize bulk SMS API to send personalized messages.
Conclusion:
Incorporating WhatsApp Carousel into your marketing strategy can significantly boost the overall rate of customer engagement and drive higher conversion rates. By leveraging carousels’ interactive and visually appealing nature, you can deliver more informative and engaging messages to your audience. Whether showcasing products, highlighting promotions, or providing personalized recommendations, WhatsApp Carousel offers a dynamic way to connect with your customers. Start creating your carousel templates today and watch your business soar to new heights!
FAQ Section
Que: What are the best practices for designing WhatsApp carousel cards?
Ans: To design effective WhatsApp carousel cards: Maintain a consistent structure across all cards.
- Use high-quality images or videos for media headers.
- Keep text clear, concise, and easy to read.
- Include actionable buttons like Call-to-Action (CTA) or Quick Reply.
- Limit the number of cards to avoid overwhelming users.
- Ensure the content is interactive and relevant to the user.
- Preview and test the carousel on different devices before publishing.
Que: How can I increase engagement rates with WhatsApp carousels?
Ans: To boost engagement rates, Use visually appealing and high-quality media.
- Include compelling CTAs and Quick Reply buttons.
- optimize the content based on the interests and needs of your audience.
- Keep the message bubble inviting and contextually relevant.
- Limit the number of cards to focus on quality over quantity.
Que: What are some creative use cases for WhatsApp carousels in marketing?
Ans: Creative use cases include retail, which showcases new arrivals or best-sellers.
- Travel: Highlighting travel packages or destinations.
- Food & Beverage: Displaying a menu or special offers.
- Real Estate: Presenting property listings with images and details.
- Fashion: Showcasing new collections to increase sales.
Que: How do I set up WhatsApp carousel messages via Verified WhatsApp?
Ans: To set up WhatsApp carousel messages, Log in to your Verified WhatsApp account.
- Navigate to the WhatsApp section and select “Message Templates.”
- Create a new template and design your carousel cards with media headers,
- descriptive text, and buttons.
- Ensure consistency across all cards and preview the template.
- Submit the template for approval.
- Use the Verified WhatsApp platform to send the approved carousel message to your customers.
Que: What are the key features of the WhatsApp carousel?
Ans: Key features include Interactive elements with swipeable cards.
- Visually appealing content with images, text, and buttons.
- Versatile use cases for showcasing products, services, and promotions.
- Higher engagement rates compared to traditional messaging.
- Improved information delivery and customer experience.
Que: Can I use WhatsApp carousel for personalized marketing?
Ans: Yes, the WhatsApp carousel is ideal for personalized marketing.
- You can fully optimize the content of each card to the specific marketing strategy, interest and needs of your audience, such as personalized product recommendations or special promotions.
Que: How many cards can I include in a WhatsApp carousel?
Ans: You can include up to 10 cards in a WhatsApp carousel. However, it is recommended to limit the number to avoid overwhelming users and to focus on showcasing the most important and relevant information.
Que: What types of buttons can I add to WhatsApp carousel cards?
Ans: You can add up to two buttons per card, including URL Buttons that direct users to a web page.
Quick Replies: Provide predefined responses for quick interaction.
Call Buttons: Allow users to make a call directly from the message.
Que: How do I ensure my WhatsApp carousel cards are visually appealing?
Ans: To ensure visual appeal, Use high-quality images or videos for media headers.
- Keep the design consistent across all cards.
- Use clear and concise text.
- Include compelling and relevant CTAs.
- Preview and test the carousel on different devices.
Que: What are the benefits of using WhatsApp carousel over traditional messaging?
Ans: Please check below whatsapp carousel benefits
- Benefits include Higher engagement rates due to interactive and visually appealing content.
- Better information delivery by conveying more information in a single message.
- We have improved customer experience with engaging and enjoyable user interactions.
By following these guidelines and leveraging the power of WhatsApp Carousel, you can significantly enhance your marketing efforts and achieve better results.