The WhatsApp Business was created to help businesses keeping in mind the several use cases and functionalities a business needs to run their many operations. One such feature is WhatsApp Catalogue that has the ability to showcase and share products and services by creating a digital menu of sorts on the WhatsApp messaging app.
The WhatsApp catalogue, once created, gets displayed on the business profile. This typically includes the title of every product or service on the digital menu/ catalogue along with optional fields such as the pricing, description, website link and product code. For example , if you’re an e-retail business owner selling perfumes, clothes cosmetics, footwear, etc., you can easily create and share a WhatsApp Catalogue messages for your products
Now there are two types of WhatsApp catalogue messages:
Single product messages: Also referred to as SPM, these are messages wherein a single product item from the catalogue or business inventory is shared with the consumer. The product is displayed in a PDP (product detail page) format. SPM can be extremely useful for users who get some kind of specific request such as
- Responding to a customer’s specific request.
- Providing a recommendation.
- Reordering a previous item.
Multi product messages: Also referred to as MPM, these messages contain a selection of up to 30 products/ services from the WhatsApp catalogue/ business inventory. MPM catalogue can be extremely useful for users because of its many uses such as
- Allowing customers to type a shopping list and send back a Multi Product Message in response.
- Navigating to a specific category. For example, Perfumes.
- Sending personalized offers or recommendations.
- Re-ordering previously ordered items. For example, a user can re-order their regular take-out order of fewer than 30 items.
Learn More about how industries can benefit from using WhatsApp catalogue
E-commerce and Retail
WhatsApp’s catalogue feature is a powerful tool for e-commerce businesses to drive growth. It allows companies to showcase multiple products in a single message with the use of SPM (Single Product Message), making it easy for customers to browse and purchase directly within the chat. This user-friendly interface simplifies the shopping experience, enabling customers to quickly find and purchase products.
With the catalogue MPM function, e-commerce companies can display a variety of products on WhatsApp, providing customers with a diverse selection to purchase directly from the chat. WhatsApp’s catalogue feature simplifies the buying process, allowing customers to make multiple purchases with just a few taps. By integrating the catalogue with WhatsApp, e-commerce and retail businesses can engage customers more effectively, boost traffic, and enhance the overall shopping experience—all without requiring users to leave the app.
Fashion & Apparel
Clothing brands can use WhatsApp’s Catalogue feature to showcase their collections, enabling customers to easily browse various styles, sizes, and colors all in one place. Similar to other e-commerce businesses, fashion companies can leverage this tool to display multiple products directly within a WhatsApp chat.
With the SPM Catalogue, fashion brands can present a wide range of products in a single view. Meanwhile, the MPM Catalogue allows them to organize products into different sections, making it easier for customers to explore specific categories such as styles or colors without leaving the app.
WhatsApp Catalogue also provides the option to include detailed product information and prices, helping customers make faster and more informed purchasing decisions.
Beauty & Cosmetics
The WhatsApp Catalogue feature is a powerful tool for showcasing skincare,beauty products and cosmetics. Businesses can display a variety of cosmetics in a single message, making it easier for customers to browse. Each product listing can include detailed information such as descriptions, prices, and available discounts, helping customers make informed purchasing decisions.
Skincare brands can send catalogues to repeat customers, allowing them to conveniently explore products and make purchases. Businesses can also create sections within the catalogue, such as categories for skincare, lipsticks, eyeshadows, and foundations, offering a more organized browsing experience. By providing personalized catalogues to loyal customers, beauty and cosmetics brands can build trust and foster customer loyalty.
Additionally, the catalogue can highlight promotions, showcase special discounts, and recommend new or trending products, creating an engaging shopping experience that encourages purchases directly through WhatsApp.
Electronics & Gadgets
Companies in the electronics and gadgets industry can significantly benefit from WhatsApp’s Catalogue feature. It enables them to showcase a wide range of products directly within the chat, with each item including detailed descriptions, specifications, and pricing to help customers make well-informed decisions.
By organizing products into sections, businesses can display categories such as smartphones, laptops, accessories like batteries, and more. This structure allows customers to explore and compare options easily. The seamless integration of browsing and purchasing within WhatsApp enhances customer engagement and simplifies the buying process, leading to higher satisfaction and improved sales.
Home Décor & Furniture
Home décor and furniture businesses can use the WhatsApp Catalogue feature to showcase multiple products in a single message. This functionality eliminates the need for customers to navigate complex websites, saving time and improving the shopping experience.
Businesses can create sections for various product categories, such as chairs, sofas, and dining tables. For example, they can dedicate a section to display different types of chairs or sofas, making it easy for customers to find what they’re looking for.
By streamlining the shopping process and enabling purchases directly within WhatsApp, home decor and furniture companies can enhance operational efficiency and deliver a more satisfying customer experience.
Conclusion
The WhatsApp Catalogue is a game-changing tool for businesses across industries, offering an innovative way to showcase products, streamline the shopping experience, and enhance customer engagement. With features like product categorization,and seamless integration within WhatsApp chats, the catalogue simplifies the buying process for customers and boosts operational efficiency for businesses.
Whether you’re in retail, fashion, electronics, beauty, or home decor, the WhatsApp Catalogue allows you to present your products in an organized and visually appealing way, helping you stay connected with your audience while driving sales. By adopting this feature, businesses can not only improve customer satisfaction but also establish a stronger brand presence in today’s competitive market.
Start leveraging the WhatsApp Catalogue today and transform the way you interact with your customers! Learn More about how to use WhatsApp Catalogue from Verified WhatsApp Catalogue Feature