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Apple’s integration of RCS in iOS 18 marks a significant shift in mobile messaging, offering brands a new way to connect with customers. This update bridges the gap between traditional SMS and modern messaging platforms, creating an interactive and engaging experience for users. With businesses constantly seeking ways to improve customer engagement, this evolution in …
In the digital landscape, customers seek more engaging and interactive communication from businesses. Traditional text messaging falls short of these expectations, paving the way for a more advanced solution—Rich Communication Services. This next-generation messaging technology revolutionizes business interactions by incorporating rich media, branded experiences, and customer engagement—all within the user’s default messaging app. In this …
With over a billion active users worldwide, Rich Communication Services (RCS) is quickly gaining ground as a powerful messaging platform. Now with Apple joining the RCS ecosystem, this figure is set to grow beyond 2 billion users globally. RCS is transforming the way businesses communicate with their customers, offering enhanced messaging experiences that increase engagement …