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If you’re already using SMS or apps like WhatsApp for customer communication, you’re probably doing a great job. But what if there’s a better way to reach your customers that’s even more interactive and engaging? Enter RCS marketing. RCS (Rich Communication Services) is a new messaging protocol designed to upgrade traditional SMS and MMS. It’s …
Conversational commerce is changing how businesses talk to their customers. What used to be just marketing and customer support is now becoming a way to help customers through their whole shopping experience, all the way to making a purchase. Customers want to connect with brands on their mobile phones, and they want to do everything—from …
In today’s fast-paced world, businesses are always looking for ways to communicate better with customers. RCS messaging is one such tool that makes communication easier, faster, and more engaging. RCS, or Rich Communication Services, is quickly gaining popularity, especially with updates like Apple RCS messaging in iOS 18.1. Let’s explore what RCS messaging is, how …
In today’s fast-moving world, businesses need to have real-time conversations with potential customers. Research by HubSpot shows that 80% to 90% of consumers want quick responses when they have questions about sales, marketing, or customer service. While traditional communication methods like emails can sometimes get lost in crowded inboxes, newer technologies like RCS messaging are …