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Businesses today face tough competition when it comes to capturing their customers’ attention. With so many communication options available, standing out is more challenging than ever. SMS remains popular among businesses. However, it hasn’t evolved to meet modern customer expectations. Its plain-text format lacks the ability to deliver the rich, interactive experiences today’s tech-savvy consumers …
In today’s world, there are multiple ways to communicate via text messaging. The three most common messaging systems in use are iMessage, RCS (Rich Communication Services), and SMS/MMS (Short Message Service/Multimedia Messaging Service). Although all of these options allow users to send text messages, images, videos, and more, there are key differences in their features, …
When you think about sending a text message, the classic SMS (Short Message Service) likely comes to mind. It’s been around for years, helping people send simple text messages over cellular networks. But now, there’s a better option: RCS (Rich Communication Services). This advanced messaging system introduces features that compete with apps like WhatsApp and …
In today’s fast-moving world, businesses need to have real-time conversations with potential customers. Research by HubSpot shows that 80% to 90% of consumers want quick responses when they have questions about sales, marketing, or customer service. While traditional communication methods like emails can sometimes get lost in crowded inboxes, newer technologies like RCS messaging are …