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BankingInnovation Archives - MSGCLUB Blog

RCS Banking: Secure & Engaging Messaging

Imagine receiving a message from the bank directly in your favorite messaging app. But this isn’t just a regular alert about a transaction—this message has visual elements like images, easy-to-read information, and interactive options. Customers can quickly access their full account summary. This advanced messaging experience is powered by RCS—Rich Communication Services. In this blog, …

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Driving Higher ROI in Banking with RCS Messaging

The banking industry is rapidly adopting new technologies to enhance customer experience and drive higher returns. One of the most significant advancements is RCS (Rich Communication Services) messaging. With its ability to offer a more engaging and interactive experience than traditional SMS, RCS is helping banks improve customer interactions and increase ROI. This blog explores …

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