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In the digital landscape, customers seek more engaging and interactive communication from businesses. Traditional text messaging falls short of these expectations, paving the way for a more advanced solution—Rich Communication Services. This next-generation messaging technology revolutionizes business interactions by incorporating rich media, branded experiences, and customer engagement—all within the user’s default messaging app. In this …
With over a billion active users worldwide, Rich Communication Services (RCS) is quickly gaining ground as a powerful messaging platform. Now with Apple joining the RCS ecosystem, this figure is set to grow beyond 2 billion users globally. RCS is transforming the way businesses communicate with their customers, offering enhanced messaging experiences that increase engagement …