WhatsApp Business API Pricing

Whats-App Business API Pricing is More Complicated Than a Blindfolded Person Solving Rubik’s Cube But… good news, we have created an ultimate guide for you.

How WhatsApp API Pricing Is Charged?

Let’s dive right in! Businesses pay WhatsApp Business API charges according to the number and nature of conversations with customers. Though it is not that easy as you read this.

The costs vary depending on:

Type of Conversation : User Initiated (Service Conversations ) / Business initiated( Marketing, Utility and Authentication conversations)

Rating: By Country – this means that the same country rates are different.

Service Conversations:

These are user-initiated, meaning they start when a customer messages you first. For example, if a customer asks about their order status and you reply within 24 hours, it’s a service conversation. The best part? WhatsApp gives you 1,000 free service conversations each month! 🎉

Business-Initiated Conversations:

These are initiated by you, the business. They fall into three categories:

Marketing: Promoting products or services.
Utility: Transaction-related messages like order confirmations.
Authentication: Messages containing one-time passcodes for account verification.

Breaking Down the Costs: WhatsApp Business API Pricing in India and Beyond

Understanding WhatsApp Business API Pricing

WhatsApp Business API pricing is structured around the type of conversation and the customer’s location. Businesses are charged per 24-hour conversation session, which can be either user-initiated (service conversations) or business-initiated (marketing, utility, and authentication conversations). Let’s break down these costs and see how they vary across different regions.

User-Initiated Conversations (Service Conversations)(UIC)

A conversation initiated by a customer or prospect, also known as service conversations.

Free Conversations: Every WhatsApp Business Account receives 1,000 free service conversations each month. After this limit, fees apply.
Free Entry Points: Conversations initiated via Facebook’s call-to-action buttons or click-to-WhatsApp ads are free for 72 hours. During this period, businesses can respond without incurring any charges.

Business-Initiated Conversations (BIC)

A conversation initiated by the business for any purpose (promotional messages, payment reminders, order updates, discounts, etc.) The moment the conversation is opened, the business is charged.

Once the conversation is opened, you can send as many messages within 24 hours and you’ll only be charged once.

Marketing Conversations:

These are promotional messages sent to customers. Costs typically cost around ₹0.48 per conversation.

Utility Conversations:

Utility Conversations are messages related to transactions, such as:

Post-purchase notifications
Billing statements
Order updates
Payment confirmations

The cost for Utility Conversations typically ranges from

₹ 0.115 to 0.16 per conversation, depending on the country.

Some specific pricing examples for Utility Conversations in different countries:

India: ₹0.3082 (approximately $0.0037) per conversation
United States: $0.015 per conversation

Authentication Conversations:

Used for sending one-time passwords or keys during account registration or recovery.

WhatsApp Business API Pricing in India

In India, the costs for different types of conversations are as follows:

Service Conversations: ₹0.35 per conversation
Marketing Conversations: ₹0.81 per conversation
Utility Conversations: ₹0.35 per conversation
Authentication Conversations: ₹0.35 per conversation

Global Pricing Variations including India

Here’s a detailed table showing the costs of WhatsApp Business API conversations in different regions:

*Region*	*Service Conversations*	*Marketing Conversations*	*Utility Conversations*	*Authentication Conversations*
India	₹0.35	₹0.81	₹0.35	₹0.35
Brazil	$0.04	$0.05	$0.04	$0.04
Argentina	$0.04	$0.05	$0.04	$0.04
Indonesia	$0.03	$0.04	$0.03	$0.03
Hong Kong	$0.03	$0.04	$0.03	$0.03
Malaysia	$0.03	$0.04	$0.03	$0.03

Template Messages and Other Costs

Template Messages: Businesses must use pre-approved message templates to initiate conversations outside the 24-hour customer service window. The cost of these templates varies by country.
Platform Charge : We as Technical Solution Providers offer a very competitive pricing And it charges additional fees for API access as per specified by META, messaging tools, and other features.

Choosing the Right Solution Platform:

When you choose us consider the following:

Ease of Integration: We simplify the setup process and provide ongoing support vai our experts and support team.
Customization: Our platform MsgClub offers greater customization as per user’s demands.
Cost: We charge only platform service fees, while additional charges as specified by meta for all are the same also included separately.So overall our charges are very affordable and competitive pricing with the market’s options available.

We have all the user required features related to whatsapp business api tool kits for a successful business.

Exploring Your Technical Solution Providers

Since WhatsApp Business API doesn’t have an interface, you’ll need an Interface provided by Technical solution Platform Provider to act as an intermediary.

Both charge for:

API Access
Messaging Tools
Additional Features

Global Pricing Variations

The cost of using WhatsApp Business API also depends on where your customers are located. Here are some examples:

Brazil: 4 cents per conversation
Argentina: 4 cents per conversation
Indonesia: 3 cents per conversation
Hong Kong: 3 cents per conversation
India: 6 cents per conversation(0.0059 INR)

Why Use WhatsApp Business API?

WhatsApp Business API offers numerous benefits, including:

Unified Inbox: Manage all communication channels (WhatsApp, Instagram, Messenger, etc.) in one place.
Personalized Lead Cards: Profiles for each customer, complete with conversation history.
AI Assistant Sales Bot: Automate routine tasks like greeting customers and routing them to the right sales reps.

Why Choose Our Platform: WhatsApp Verified by MsgClub?

Your one stop Platform to be on Right Track Verified WhatsApp for Your Business

Hook: Ever wondered why some businesses thrive on WhatsApp while others struggle? The secret lies in choosing the right platform. Discover why MsgClub’s Verified WhatsApp is your ticket to success! 🚀

Customer Trust

Building trust with your customers is crucial. With MsgClub’s Verified WhatsApp, you can:

Enhance Credibility: Displaying a verified WhatsApp account reassures customers that they are dealing with a legitimate business.
Secure Communication: Provide a secure channel for communication, developing trust between you and your customers.

Efficient Support

Providing quick and efficient support is essential for customer satisfaction. MsgClub’s Verified WhatsApp helps you:

Immediate Assistance: Offer immediate assistance to customers, answer their queries, and resolve issues efficiently.
Commitment to Service: Show your commitment to customer service with verified WhatsApp accounts.

Broadcasts & Bulk Campaigns

Reach a large audience effortlessly with MsgClub’s powerful broadcasting features:

One-Time or Recurring Campaigns: Set up one-time or recurring campaigns and send clients customized, automatic alerts.
Marketing at Scale: Start a WhatsApp Broadcast Marketing campaign for up to 10 lakh recipients in a single click.

WhatsApp Chatbot

Automate your customer interactions with no-code chatbots:

Instant Responses: Create no-code bots to provide instant responses to common requests.
Boost Sales: Directly convert leads by engaging them with personalized interactions on Verified WhatsApp.

Multichannel Communication

Connect with customers on their preferred platforms:

Unified Inbox: Manage all communication channels (WhatsApp, Instagram, Messenger, etc.) in one place.
Preferred Messaging: Many people prefer messaging over phone calls, making WhatsApp a powerful tool for customer engagement.

Automated Processes

Streamline your communication with automated notifications:

Timely Information: Deliver timely and relevant information to customers and stakeholders.
Efficiency: Increase business efficiency with automated processes for notifications like order confirmations, billing updates, and event reminders.

Real-Time Analytics

Stay informed with real-time analytics:

Track Performance: See real-time analytics for delivered messages, read rates, and more.
Plan Accordingly: Use data to plan and optimize your communication strategies.

Integration with CRM and Other Platforms

Seamlessly integrate with your existing systems:

CRM Integration: Connect your CRM, payment portals, and eCommerce platforms via APIs.
Developer-Friendly: Easy-to-connect API for developers to build custom solutions.

Why MsgClub?

Choosing MsgClub means opting for a platform that offers:

Competitive Pricing: Enjoy the most competitive prices in the market.
Comprehensive Solutions: Benefit from a wide range of features tailored to meet your business needs.
Exceptional Support: Get dedicated support to ensure smooth operations and customer satisfaction.

Conclusion

MsgClub’s Verified WhatsApp platform is designed to help businesses build trust, provide efficient support, and engage customers effectively. With competitive pricing, advanced features, and seamless integration, MsgClub is the ideal choice for businesses looking to leverage WhatsApp for growth.

“The best way to predict the future is to create it.” – Peter Drucker

Ready to transform your customer communication? Choose MsgClub’s Verified WhatsApp and take your business to the next level! 🚀

Understanding WhatsApp Business API pricing can be complex, but it’s essential for leveraging this powerful tool to enhance customer communication. By choosing the right platform to harness the growth of our business and understanding the costs involved, you can maximize the benefits of WhatsApp Business API for your business.

Also Read:

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LinkedIn Article:

Why MsgClub is called the Hub of APIs – Learn more about MsgClub’s API hub and how it can help you with your bulk messaging needs.