Thinking about creating a WhatsApp chatbot for your business but not sure where to start?
You might assume that building a chatbot is complicated and expensive, but that’s no longer the case. Thanks to user-friendly technology, even those with no technical background can easily build a chatbot in just a few simple steps.
In this blog, we’ll guide you through the entire process—from planning and design to building your WhatsApp chatbot, all without any coding involved. Let’s dive in!
The world’s most popular messaging app in 2025
It’s free, secure, and its user base continues to grow rapidly.
Which WhatsApp Chatbot Is Right for Your Business?
We’ve already established that we’re not developers, right? But if you are, you might want to explore the WhatsApp Business API.
The first step? Ask yourself what you want your chatbot to accomplish—what specific business problem do you need it to solve?
Cutting Contact Center Expenses:
A chatbot can handle simple customer queries like “What is my account balance?” or “What are your opening hours?” without needing a human agent. This saves time and reduces costs.
Increase Lead Generation and Sales:
When potential customers visit your website and have questions before buying, a chatbot can provide instant answers to keep them from leaving for a competitor’s site. It can share videos, send brochures, and even complete a sale within WhatsApp—without human assistance. If needed, the chatbot can also schedule appointments with salespeople.
Simplify Form Filling Process:
Nobody likes filling out forms—it’s boring and frustrating. A chatbot can collect the information needed for things like loan applications or contract renewals through a conversation. It can even extract details from a photo of a passport or ID, saving customers from repeatedly entering the same information.
Enhance Customer Engagement:
Chatbots can make interacting with your brand fun and exciting. For example, you can run quizzes or games over chat to capture customer interest.
Clearly defining your goals is crucial, as it shapes your chatbot’s design and development. While you can make tweaks later, changing the goal entirely might mean starting from scratch.
Different Types of WhatsApp Chatbots for Your Business
Once you have a clear business goal, you can choose the chatbot that best supports it. Chatbots enhance customer satisfaction by offering 24/7 assistance, easing the load on your contact center. Even a basic chatbot with a specific function can be very effective. Start with a simple use case and build more advanced features as you gain experience.
Here are three types of chatbots you may want to consider:
- Rule-based Chatbots – These are the most basic type of WhatsApp chatbots and can be set up in just a few minutes. They present a set of predefined options for users to choose from, either through interactive buttons or by replying with options like “A,” “B,” etc.
- Reliable Personal Assistants – With the advancement of secure chatbots, businesses are now able to cater to a broader range of use cases. One growing area is the use of WhatsApp chatbots to assist individuals in their personal lives. These bots can be used for purposes such as medical guidance, financial planning, or addiction recovery. The key factor here is that users have developed a strong level of trust in these chatbots, making them more willing to share personal information in exchange for the support and advice these bots can provide.
- Intent Based Chatbot – These are more sophisticated bots that use natural language processing (NLP) to understand what the user wants—essentially, their intent. For example, the following phrases would all be understood and answered the same way:
- “account balance”
- “what is my account total?”
- “how much is in my current account?”
These bots mimic real conversations, like WhatsApp versions of Alexa or Siri, understanding various ways people communicate. Training requires effort but can be accelerated by crowdsourcing inputs or involving your team. The result? A chatbot that delivers personalized and exceptional customer experiences.
Enhancing Customer Engagement Through WhatsApp chatbot for business
When building a WhatsApp chatbot, the great news is that you don’t have to wait for customers to reach out to you. There are a few highly effective ways to proactively engage with potential customers, and Meta actively encourages these approaches.
1. Click-to-WhatsApp Ads
Click-to-WhatsApp ads are a fantastic shortcut to initiate conversations with your customers—whether through a chatbot or with your contact center team. These ads function like standard Facebook and Instagram ads, but with a “Send Message” button that allows users to easily send messages via WhatsApp. You can seamlessly link your existing Facebook posts and ads to your WhatsApp channel.
Meta is actively promoting this method by offering 1,000 free messages per month for conversations initiated through these ads.
2. QR Codes for Instant WhatsApp Access
Engage with your customers when they’re on the go and ready to shop. By displaying QR codes on products, in stores, or on outdoor advertisements, customers can scan the code to start a WhatsApp chat instantly.
For example, Customers simply scan the QR code on the packaging, and they’re connected to a chatbot that guides them through the process in minutes—no delays, no need to visit a store, resulting in a better overall customer experience.
If you would like to know more, refer to our blog on how to reach more customers with WhatsApp.
3. Create Personalized Journeys with WhatsApp Flows
WhatsApp Flows is a distinctive feature of the WhatsApp Business Platform that allows brands to design customized in-app customer journeys. For instance, you can personalize interactions for different user groups, offer tailored onboarding experiences, suggest product recommendations, or address support inquiries.
By combining components like text fields, radio buttons, checkboxes, and drop-down menus, you can create a sequence of interactive screens that guide customers through their journey. With WhatsApp Flows, you can easily replicate your existing lead generation forms, product catalogs, interactive FAQs, and appointment booking services—all within one app.
Read our detailed blog WhatsApp Flows explained to find out more.
Conclusion
Building a WhatsApp chatbot for your business is easier than ever. With the right tools, you can enhance customer experience, streamline processes, and boost engagement. Use features like WhatsApp Flows, QR codes, and click-to-WhatsApp ads to engage customers. Start simple and expand as you grow. It’s time to unlock your WhatsApp chatbot’s potential!
Contact us at The Basic Digital Solution today to learn how our MSGCLUB can help you achieve your goals—reach out at Sales@msgclub.net, pro@msgclub.co.in , call us at 91-9981122255, 91-8818889050 or visit Msgclub.net !