Effective Tips to Boost Sales and Customer Service With WhatsApp Business API

WhatsApp has become a daily need and is now widely associated with instant messaging. Given WhatsApp’s immense popularity, it was just a matter of time until companies began using it to communicate with clients and complete transactions. The business version of the app is used by 5 million businesses to serve their customers. WhatsApp has a 70% daily engagement rate, making it one of the most dependable platforms. WhatsApp’s fundamental feature, personalization, makes it easier for you to engage with your target market. That being said, you have to exercise caution so as not to bombard users with unsolicited messages or offensive material.

If you are a seller, you must build trusting relationships with current customers while figuring out how to market and advertise to attract new clients. You can accomplish all of this and much more with WhatsApp!

We’ll look at using WhatsApp to increase sales in this article. Is it possible to sell goods on WhatsApp, you ask? Yes, WhatsApp may be used to create revenue. We’ll give you the lowdown on the WhatsApp Business API tips and tricks that will help you improve sales and customer service.

Let’s look at the benefits of using WhatsApp Business for sales first.

Top benefits of using WhatsApp Business for Sales 

• Easy access

With WhatsApp, you can establish a connection with clients on a platform they are used to and already use. WhatsApp is the most convenient and easiest way to communicate with customers because so many people check their messages on it multiple times throughout the day. An average WhatsApp user uses the app for 38 minutes every day. Thus, communications delivered over WhatsApp are difficult to ignore.

• Global reach 

With more than 2 billion users globally, WhatsApp is incredibly well-liked in nations like Malaysia, Brazil, Mexico, India, and Brazil. Just in the United States, Brazil, and India, there are 573.6 million active users each month.

• Speed 

Consumers become frustrated with never-ending lineups and slow service. Discussions in real time occur on the WhatsApp platform. Clients can receive immediate responses to their questions. Compared to emails, WhatsApp messages are shorter and more direct, so your staff can answer more quickly, reducing the chance of turnover.

• Data privacy

WhatsApp is dedicated to protecting user privacy and data security using end-to-end encryption. In addition, WhatsApp assures its users a spam-free experience.

Top tips for effective selling on WhatsApp 

We’ve put up a list of effective strategies to use WhatsApp for customer assistance and increase revenue. 

Spamming is a big no-no on WhatsApp

You really cannot break this rule. In terms of spam, WhatsApp is strict. Similar to other messaging apps, WhatsApp will identify and ban users who engage in excessive advertising. Don’t send anything that your clients don’t want to receive. If you do, WhatsApp will quickly ban it, which will prevent you from making a sale. Send individual messages instead, together with material that benefits your clients.

Maintain a friendly and conversational tone in all your chats

When chatting with consumers, try not to come across as a robot. WhatsApp business conversations are supposed to be lighthearted and casual. Thus, you must be kind, polite, and supportive. The best approach to take in this situation is to conduct yourself professionally and respectfully while speaking with your clients, just as you would with anybody else on your contact list.

Send engaging template messages

The best tools available to a salesperson are WhatsApp Template messages. These are pre-written communications that are maintained and available to be sent to clients at any time. Before being distributed to users, WhatsApp must first pre-approve these communications.

Send messages with interesting content

If you use the app frequently, you are probably well aware of the fact that false information is sometimes shared over WhatsApp. People become more cautious as a result, and they might not read or accept the communications’ contents. Because of this, you should exercise even greater caution when sharing content with your clients via whatsapp business platform, especially if they haven’t made a purchase from you yet.

Following are some pointers to help your content engage readers:

• Incorporate instructional and useful content into your messages that is relevant to your product and market.

• Provide phone support and voicemails for customers via the app.

• Provide your clients with videos that are educational.

• Compose attractive text messages that provide information about deals for people who arrive at your sales page via a WhatsApp link.

Boost Sales and customer service with WhatsApp Business API today! 

Gain access to the WhatsApp Business API through Msgclub to increase sales and unleash the potential of conversational commerce.

Frequently Asked Questions

Q. When can I start using Msgclub?

Msgclub assists you in expanding your online sales and revolutionizing the customer experience on a large scale as an authorized provider of WhatsApp Business services. You can use Msgclub at any time if you want to increase your sales by using WhatsApp as a sales channel. You can also get in touch with our support staff, and we’ll take care of things for your business.

Q. What is WhatsApp API and how is it different from the regular WhatsApp Business app?

Through a programmable interface, WhatsApp Business API enables automated, high-volume communications and customer engagement for medium-sized and large organizations. The API makes it possible to integrate WhatsApp company with current company systems and automate processes, which makes it perfect for companies with bigger clients than the standard WhatsApp Business app, which is better suited for small firms and requires manual labor.