Telecom Regulatory Authority Of India has mandated the Blockchain-based Distribution Ledger Transaction(DLT) System as Consumers Filed many complaints of Unsolicited Commercial Communications(UCC) last year. DLT is mandated to prevent consumers from UCC which is annoying them repeatedly from a long period of time.
As per the new regulations of TRAI DLT registration is mandatory from 5th February 2020. DLT system is a Blockchain with unique identification keys and specific time stamps. It will help Telcos to get rid of pesky or fraudulent calls and spam SMS. This is the first time in the world that any country is using Blockchain for Unsolicited Commercial communication(UCC).
TRAI chairman RS Sharma told the news outlets that ”We will take it to other areas also after completion of this trial and after gaining enough knowledge. He also added “That Telemarketers are doing good work on UCC by using open source technologies, which means the absence of silos even if they are using different operators”. “This is a completely new ball game which is happening at a huge scale. Consent framework has been made absolutely explicit and more granular, such that you can give consent but can’t have deemed consent,” he said.
In 2019, TRAI made a request to the operators and service providers to address this issue of unwanted calls and spam messages which are annoying their customers continuously. TRAI has also imposed penalties that vary from INR1000 to INR 50 Lakh for the telcos in case of violation of any guideline. They are also working to impose a protocol in which a particular number of messages can be sent out; For Example:- Let’s say 30 messages a day.
Assessments from some analysts state that this could become the world’s largest Blockchain system use in the telecom sector. Besides UCC this system can also be used in areas including Interconnecting settlements, Supply Chain Streamlining and Content partner settlements. DLT system will benefit mature and organized telemarketers who want to follow the law and want to work in accordance with TRAI regulations. To make this initiative successful, it is necessary for all stakeholders to come together and to ensure sound governance and enforcement of the technology.
During July-September 2019 consumers filed around 326,000 cases of unsolicited telemarketing calls and SMS. That is why the Telecom Regulatory of India mandated the Blockchain and DLT system that allows only registered users to participate in Telemarketing. It will help in Maintaining UCC hygiene and will prevent the end-users from fraudulent calls.
Aniket Goyal, Founder of Msgclub stated that “DLT registration is a dynamic step taken by TRAI to stop Unsolicited Commercial Communication. There are many frauds existing in market who sell services in the name of big organizations and fool the customers but now DLT will work as an impenetrable wall to pass through for these spammers and it will bring a sort of vibe of security among the telecom users but the registration process of DLT is a bit complicated because customers are not aware of it that is why our company Msgclub is all set to guide our customers during the whole registration process”.
It will benefit Telcos by Enabling capabilities in the system to define categories for preferences in a more granular manner and thus allowing them to precisely convey their interest areas. Empowering to know the scope and purpose of the consent and proper verification. Empowering customers to have more control to manage consent and Preferences. Implements choices to come very quickly into force. Enables faster resolution of UCC related complaints inconvenience to the customer because of UCC from UTMs. Avoid chances of their victimization because of false complaints and protect them from the disconnection of their telecom resources.
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