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TRAI Update Archives - MSGCLUB Blog

PE-TM Binding Chain Process in DLT Portal

According to the latest guideline update by TRAI for SMS communication, all the Principle Entities are required to add their Telemarketer (TM) on DLT portal. In case, TM is not approved on your DLT portal, your SMS’s will be Rejected from 1st November 2024. Binding the Principal Entity (PE) to the telemarketer is crucial for …

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[Urgent Attention Required – DLT Notification] Important Communication – TRAI Directive dated 20.08.2024 urging PE’s to ensure that the URLs, APKs, OTT links, or call back numbers to be used in all their customer communication has to be whitelisted

We wish to inform you of an important TRAI mandate effective 1st September 2024.  Of late, Operators have been receiving a large number of fraud-related complaints where the variable portions in the message templates are replaced with fraudulent URLs/APKs, etc., to cheat the public at large. Unsuspecting victims fall prey to these messages and click on …

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