Imagine reaching over 2.7 billion potential customers, with 98% of your messages being read almost immediately. In today’s mobile-focused world, WhatsApp offers businesses an unmatched way to connect with customers.
With much higher engagement than traditional email marketing, which has an average open rate of just 21%, WhatsApp is a game-changer. MsgClub is now introducing new features in WhatsApp Business API to help boost your marketing campaigns and increase customer engagement.
Introducing WhatsApp Carousel
We’re thrilled to introduce the new WhatsApp Carousel Template! This feature lets WhatsApp Business users showcase their products directly within a conversation. With WhatsApp Carousel, you can display up to 10 customizable cards in a horizontal scrolling format. This feature makes it simple for customers to browse and explore your products, creating a smooth and enjoyable shopping experience—even for those just casually looking around.
Here’s how you can create a WhatsApp carousel template using the MsgClub Interface:
- Sign in to MsgClub with your User Name and Password
- Select Verified WhatsApp service from Dashboard
- Select Template and on clicking that select Broadcast Template from the left side panel
- In Broadcast template select Create Template button
- In the popup select Template from scratch and click on Show button. When you click on this button a page will open with form where you can create your broadcast template with carousel.
- Now you need to fill out the form –
- Category
- Template Name
- Template Language
- Header Type (Select media and choose carousel)
- Template Text
- For each carousel card, specify:
- Add Card
- Card Order
- Media: Image or video
- Caption/Description
- Up to 2 buttons (at least one is required)
When you insert all the required details and click on save button the template will be added and shown on the list of template.
WhatsApp Carousel Use Cases Across Industries
Here are some examples of how industries can use the WhatsApp Business API with carousel features:
E-commerce
Businesses can use WhatsApp carousel messages to enhance the shopping experience and drive growth:
Carousel Display: Showcase your latest collection or provide personalized product recommendations customized to individual customer preferences. This allows users to easily browse through multiple offerings and make quick, informed purchasing decisions. Whether it’s a new season’s collection or top-selling items, the carousel format gives customers a easy way to explore.
Call to Action URL: Include direct links to specific product pages, allowing customers to easily access more details or proceed with their purchase. By guiding users straight to a landing page or checkout, you can eliminate unnecessary steps and make it easier for them to complete the transaction.
Quick Reply Button: Include a quick reply button so customers can ask questions or show interest directly in the chat. This helps businesses respond instantly, guide purchases, and boost customer satisfaction.
Copy Offer Code: Add a ‘Copy offer code’ button to let customers easily copy and use discount codes at checkout, simplifying the process and boosting conversions.
By utilizing these features, ecommerce businesses can create a smooth and interactive shopping journey that boosts customer engagement and enhances sales performance.
BFSI (Banking, Financial Services, and Insurance)
For BFSI (Banking, Financial Services, and Insurance) businesses, WhatsApp carousel messages can be a great tool to engage potential customers:
Carousel Display: Banks can display financial products like savings accounts, credit cards, loans, or investment plans each with a brief description details, making it easy for customers to browse options and pick what suits them best. This allows customers to explore various options in one place and choose the product that best suits their needs.
Call Phone Number: Include a button that lets customers directly call a financial advisor or customer service representative. This provides easy access to more in-depth information and personalized assistance, creating a smoother experience for customers seeking help with financial decisions.
Quick Reply Button: Add a quick reply option to let customers express interest in a particular product or request more details. Whether they want to know about interest rates, benefits, or application procedures, customers can easily reach out for more information, increasing engagement.
By utilizing these features, BFSI businesses can enhance customer interaction, simplify the decision-making process, and drive conversions more effectively.
EdTech
For businesses in education sector, WhatsApp carousel messages can enhance student engagement and simplify the course discovery process:
Carousel Display: Showcase various courses, including course details, brief videos, and clear calls to action for enrollment or inquiries. Each carousel card can focus on a specific course or subject, making it easier for students to explore different learning options.
Call to Action URL: Include direct links to specific course pages, where students can find more detailed information, check the syllabus, or easily sign up.
Quick Reply Button: Make it easy for prospective students to express interest or ask questions about a course. With this button, they can quickly inquire about prerequisites, duration, faculty, or anything else, ensuring they get a prompt response and stay engaged.
Copy Offer Code: Offer promotional codes for discounts on course fees, bundles, or subscription plans. This can incentivize students to sign up for courses or packages, increasing conversions and fostering loyalty.
By leveraging these WhatsApp carousel features, EdTech companies can drive more enrollments, provide valuable information, and enhance the overall student experience.
Travel and Hospitality
For Travel and Hospitality businesses, WhatsApp carousel messages can significantly improve customer engagement and simplify the booking process:
Carousel Display: Highlight different holiday packages or recommended travel destinations using stunning images or short videos. Each carousel card can showcase a unique location, package, or travel experience, capturing the attention of potential customers.
Call to Action URL: Direct customers to detailed itineraries, pricing, and booking options through links embedded in the carousel. This provides easy access to all the necessary information to make an informed decision and complete the booking.
Quick Reply Button: Allow users to quickly express interest in a particular package or request more details about a destination.
Copy Offer Code: Provide customers with discount codes for holiday packages or special deals. By offering a promotional code that can be copied and applied at checkout, businesses can encourage more bookings and incentivize customers to make a purchase.
By utilizing WhatsApp carousel features, Travel and Hospitality businesses can enhance their marketing efforts, offer a seamless booking experience, and boost customer satisfaction.
Learn how to use WhatsApp Carousels effectively for your business
Conclusion
With 67% of consumers preferring messaging apps like WhatsApp for customer interactions, it’s clear that WhatsApp is not just a communication tool, but a powerful platform for personalized marketing. By integrating WhatsApp’s advanced features like carousel templates, businesses can create a more engaging, seamless, and effective communication channel that boosts conversion rates.
Also Read:
For more information on how to use WhatsApp Carousel, check out the following resources
Contact us at The Basic Digital Solution today to learn how our MSGCLUB can help you achieve your goals—reach out at Sales@msgclub.net, pro@msgclub.co.in , call us at 91-9981122255, 91-8818889050 or visit Msgclub.net !