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WhatsApp QR Code Feature: How It Benefits Businesses - MSGCLUB Blog

WhatsApp QR Code Feature: How It Benefits Businesses

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WhatsApp has continuously expanded its services for businesses since launching WhatsApp Business in 2018. As a powerful tool for both small and large businesses, WhatsApp keeps introducing new features to help companies improve their customer interactions. One of the latest additions is the WhatsApp QR Code feature. In this blog, we will explore the advantages of this new feature and how it helps businesses across various industries.

What is the WhatsApp QR Code Feature?

The WhatsApp QR Code feature functions similarly to other QR codes, allowing businesses to share their contact information easily. Customers can scan a business’s WhatsApp QR code to start a conversation instantly in WhatsApp chat. WhatsApp describes this feature as a ‘digital front door,’ making it easier for businesses to connect with customers in the physical world. This feature is beneficial for all industries, especially retail businesses and small and medium-sized enterprises (SMEs).

How to Access Your WhatsApp QR Code

Business owners can find their QR codes in the WhatsApp Business app by following these steps:

  1. Open WhatsApp Business.
  2. Tap ‘More Options.’
  3. Go to ‘Business Tools.’
  4. Click on ‘Short Link.’
  5. View and share your QR code.

Customers can scan a business’s QR code by swiping left and selecting ‘Scan QR Code’ in the app. Businesses can share their QR codes via WhatsApp, SMS, or by printing them and displaying them at their stores. This allows businesses to connect with potential customers effortlessly.

Five Ways WhatsApp QR Codes Help Businesses

1. Expand Your Customer Base

The QR code feature eliminates the limitation of needing a customer’s contact number. Businesses can strategically place QR codes in stores, advertisements, or key locations to attract more potential customers. This is one of the best ways to use WhatsApp QR codes for marketing, ensuring a seamless connection between brands and their audience.

2. Versatility: Use It Everywhere

One of the major advantages of WhatsApp QR codes is their versatility. Businesses can place QR codes on product packaging, receipts, store windows, and even on their websites. This allows customers to initiate conversations instantly, making after-sales service more convenient.

Additionally, businesses can create WhatsApp groups that customers can join by scanning the QR code. This is a great way to engage customers and build a community around a brand. E-commerce platforms can also benefit by integrating QR codes on their websites, making customer interactions smoother.

3. Enhance Customer Experience with Pre-Populated Messages

Businesses can add a pre-filled message to their QR code, which automatically appears when a customer initiates a chat. This small feature helps increase customer engagement with WhatsApp QR codes by making it effortless for users to start conversations and receive instant support.

For example, businesses can add a message such as, “Hello! I am interested in buying this product.” This small feature enhances customer engagement and satisfaction, as customers do not need to type anything; they can simply scan the code. Additionally, businesses can use pre-set messages to answer frequently asked questions (FAQs) with the help of a chatbot, saving time and improving response efficiency.

4. Reach a Global Audience with Ease

With over 2 billion users worldwide, WhatsApp provides businesses with a massive customer base. The QR code feature makes it even easier for businesses to connect with customers globally. Regardless of where a customer is located, they can contact a business simply by scanning its QR code. Since QR codes are widely recognized and easy to use, businesses won’t face issues with customer accessibility.

This feature is particularly beneficial for businesses looking to expand internationally. Whether a company operates locally or globally, WhatsApp QR codes provide a seamless way to connect with new customers.

5. Track and Analyze QR Code Performance

WhatsApp Business provides analytics to track QR code performance, allowing businesses to measure engagement. This makes WhatsApp QR code tracking for businesses a valuable tool for refining marketing strategies and improving customer acquisition efforts.

  • The number of scans their QR code receives.
  • The location of scans.
  • How frequently customers use the QR code.

To gain deeper insights, businesses can create unique prefilled messages for each QR code. This helps identify the source of incoming messages, making it easier to track which marketing channels or placements drive the most engagement. By leveraging this data, businesses can optimize their QR code strategy, refine customer acquisition efforts, and improve overall engagement rates.

Why Businesses Should Use WhatsApp QR Codes

The WhatsApp QR code feature is designed to make customer interactions seamless. Here’s why businesses from different industries should leverage this feature:

  1. Retail Stores: Shops can display QR codes at their storefronts, allowing customers to contact them instantly for inquiries or support.
  2. Restaurants & Cafes: Customers can scan a QR code to check menus, place orders, or give feedback.
  3. E-commerce & Online Businesses: Websites can integrate QR codes to provide instant customer support.
  4. Healthcare & Clinics: Patients can book appointments or ask health-related queries using WhatsApp QR codes.
  5. Education & Coaching Centers: Institutes can use QR codes to share course details and answer student inquiries.

Best Practices for Using WhatsApp QR Codes

To make the most of WhatsApp’s QR code feature, businesses should follow these best practices:

  • Make the QR Code Visible: Place the QR code in easily accessible locations such as store entrances, product packaging, websites, and receipts.
  • Use a Clear Call-to-Action (CTA): Encourage customers to scan the QR code with phrases like “Scan to Chat” or “Instant Support.”
  • Update Pre-filled Messages Regularly: Keep messages relevant to customer needs and seasonal campaigns.
  • Monitor QR Code Performance: Analyze data to identify the best-performing QR code placements and optimize them accordingly.
  • Ensure a Smooth Customer Experience: Once a customer scans the QR code, ensure prompt responses to their inquiries.

Final Thoughts

Since the WhatsApp QR code feature is relatively new, many businesses might not be aware of its full potential. This blog aimed to educate businesses about this powerful feature and how they can use it to grow their customer base. Whether you’re a small business owner or part of a large enterprise, leveraging WhatsApp QR codes can significantly enhance your customer interactions.

By integrating this feature into your business strategy, you can improve customer engagement, provide instant support, and ultimately drive more sales. WhatsApp continues to innovate, and this QR code feature is another step toward making business communication effortless.

Start using WhatsApp QR codes today and take your business to the next level!

Check out these other blogs to know more about MsgClub’s Verified WhatsApp features

Contact us at The Basic Digital Solution today to learn how our MSGCLUB can help you achieve your goals—reach out at Sales@msgclub.net,  call us at 91-9981122255, 91-8818889050 or visit  Msgclub.net !