Limited-time offers (LTOs) are a new feature recently introduced by the WhatsApp Business API. This template allows businesses to send time-sensitive promotional offers that are available for a limited period. With LTOs, customers can see a countdown timer, creating a sense of urgency to take action before the offer expires. This feature helps businesses engage customers more effectively by making the promotion time-bound, encouraging quicker decisions and driving immediate sales.
This templates allow business to display expiration dates and running countdown timers for offer codes in template messages, making it easy for them to communicate time-bound offers and drive customer engagement.
Learn How Different Industries Can Benefit from Using the LTO Template
E-commerce
Companies that will benefit most from LTO are e-commerce companies. Since all the business e-commerce companies do is online, then they will be able to utilise this type of template by messaging their customer about their limited-time offer. Businesses can use WhatsApp to promote offers and seasonal promotions to their audience. E-commerce businesses can offer extra discounts to their regular customers so that they can build long-term relationships with their customers. Which will encourage more customers to shop with them.
For example –
🛍️ Offer Alert!
⏳ For the next 48 hours, get 50% OFF your favourite items! Use coupon code: MSGCLUB50 at checkout.
👉 Shop Now:
🔥 Don’t miss out—stock is limited! Grab your deal before it’s gone!
Offer valid until [02/12/24]. Terms apply.
Spas and Beauty Salons
Businesses can effectively use WhatsApp to promote limited-time offers, such as buy-one-get-one deals, to attract more customers. For spas and salons, offering seasonal or festival discounts can create excitement and drive more traffic. Additionally, salons can build long-term relationships with regular or loyal customers by providing them with exclusive discounts. This not only rewards customer loyalty but also strengthens brand connections. New customers can also be enticed with these offers, making them feel valued and encouraging positive word-of-mouth reviews, which can significantly boost the salon’s reputation and customer base.
For example –
💆♀️ Pamper Yourself with Our Offer! 💅
✨ Get 20% OFF your next spa or salon service!
🕒 Offer valid for 48 hours only.
👉 Use coupon code: RELAX20 at checkout.
📅 Book your appointment now:
Hurry—treat yourself before this deal disappears!
Terms and conditions apply.
Restaurant and Food Delivery Apps
Restaurant owners can significantly boost customer engagement and drive more traffic to their business by utilizing WhatsApp to send limited-time offers messages. The LTO templates enable food ordering apps to display expiration dates of offer and countdown timers, making it easy to communicate time-sensitive offers directly to customers.
For instance, during festive seasons, food apps can use these templates to provide special discounts, with the timer clearly indicating how long the offer is valid. This creates a sense of urgency, encouraging customers to take immediate action and use the offer code before it expires.
This strategy is not only useful for online marketing but also offline promotions , where businesses can promote their restaurant by offering a limited-time discount on their restaurant anniversary or during festive season.
For example-
🍔 Hungry? Here’s a Delicious Deal! 🍕
For the next 48 hours, enjoy 25% OFF on your order! 🍴
Use coupon code: YUMMY25 at checkout.
👉 Order Now: [Insert Link]
Hurry—don’t let this mouth-watering deal slip away! 🕒
Offer valid until 4-12-24. Terms and conditions apply.
Beauty and Cosmetics Sector
The beauty and cosmetics industry frequently offers discounted products to attract customers, and limited-time offers can be a powerful tool to boost this strategy. By creating exclusive promotions, beauty brands can generate a sense of urgency among customers. For example, launching a limited-edition skincare product inspired by a popular movie or festival and promoting it as a once-in-a-lifetime opportunity can excite customers to act quickly before the offer expires. This approach not only drives sales but also helps establish a strong brand presence for any new skincare lines that was recently launched with exclusive offer. The sense of exclusivity and urgency created by these offers encourages customers to make immediate purchases and spread the word, boosting both sales and brand recognition.
For example –
💄 Glow Up with Our Limited-Time Offer! ✨
For the next 48 hours, enjoy 20% OFF on all beauty and cosmetic products! 🛍️
Use coupon code: BEAUTY20 at checkout.
👉 Shop Now: [Insert Link]
Hurry! Your favorites won’t wait—grab them before the deal ends! 🕒
Offer valid until 4-12-24. Terms and conditions apply.
Apparel and Fashion Industry
Limited-time offers are a powerful marketing strategy in the fashion and clothing industry. People often seek exclusive fashion pieces to stand out, making these offers highly effective. By presenting clothing as limited edition or offering time-sensitive discounts, fashion designers and brands can create a sense of urgency, encouraging customers to act quickly to avoid missing out.
A well-crafted WhatsApp message can amplify this effect, influencing customers to make immediate purchases. It’s a direct and engaging way to promote your products and drive sales while creating excitement around your brand.
For example –
👗 Exclusive Fashion Deal Alert! 🛍️
For the next 48 hours, get 30% OFF on all your favorite styles!
Use coupon code: STYLE30 at checkout.
👉 Shop Now: [Insert Link]
⏳ Don’t miss this chance to refresh your wardrobe—offer ends soon!
Terms and conditions apply.
Conclusion
In conclusion, utilizing the Limited Time Offer feature on Business WhatsApp is a highly effective way to enhance customer engagement, boost sales, and build brand loyalty. By creating a sense of urgency, these offers encourage quick decision-making, leading to higher conversion rates.
Whether you’re in the fashion, beauty, food, or service industry, this strategy allows you to target your audience directly and promote exclusive deals, fostering a connection with your customers. Furthermore, the simplicity and immediacy of WhatsApp make it an ideal platform for spreading these time-sensitive promotions.
Incorporating this feature into your marketing plan not only attracts new customers but also keeps your existing ones coming back for more, ultimately driving sustainable growth for your business.