In the competitive world of digital marketing, every credit counts. Imagine spending your hard-earned money and valuable time on the perfect bulk SMS campaign, only to see a significant portion of your messages fail to reach your target audience.
But who is the culprit?
DND (Do Not Disturb) numbers. This common issue can lead to wasted credits, lost opportunities, and diminished returns on your marketing efforts. But what if there was a way to turn this problem into an opportunity? Enter MsgClub’s innovative solution.
What will be the final solution?
Here’s MsgClub’s Creative Answer
At MsgClub, we understand businesses’ challenges when handling Do Not Disturb (DND) numbers. That’s why we have developed a solution to optimize your SMS credits and ensure that your messages reach those who are supposed to receive and get satisfied with your product or service.
Here We understand that our client come from different zone of the business world Our solution is tailored to meet the needs of three distinct categories of businesses:
Let’s walk through the overview of DND:
It’s very important to clear out all the fundamental concepts
The Telecom Regulatory Authority of India (TRAI) has strict restrictions to protect consumers from unwanted commercial messages. Because of this, promotional SMS texts can’t be sent to phone numbers on the DND list. This means businesses’ bulk SMS campaigns often need to reach the people they’re supposed to target, wasting credits and making the campaigns less effective.
Learn About the Different Kinds of SMS:
Before getting into the leading concluded solution, it’s important to know the different kinds of SMS messages and the rules that must be followed for each one:
Transactional SMS: These texts send important information like OTPs, account updates, and delivery alerts. They can be sent to numbers that are not DND or that are DND.
Promotional SMS: These are used for advertising and can only be sent to lines that are not Do Not Disturb.
Service Implicit SMS: Messages sent when a customer interacts with a business, like conformations of orders and reports on service.
Service Explicit SMS: These messages can only be sent once the receiver gives clear permission.
The Price of Ignoring DND Rules
Sending promotional SMS to DND lines not only wastes credits but also creates the risk of violating TRAI rules, potentially leading to significant fines and legal complications. Additionally, it damages the image of your brand and weakens customer trust.
1. Businesses Already Using a DND Solution
Who They Are:
These businesses are already utilizing DND number solutions to manage their promotional content.
Their Needs:
Their needs call for a hybrid solution that easily connects with their current DND systems so they may send multifarious advertising messages without running against DND rules.
MsgClub’s Solution:
MsgClub offers a DND filter that allows businesses to check up to thousands of numbers in a single click. This filter can be used via copy-paste or by uploading a CSV file, making it easy to identify and exclude DND numbers and utilize their credit from your campaigns. This ensures that your promotional messages only reach non-DND numbers, optimizing your SMS credits and ensuring compliance with TRAI regulations.
2. Businesses Running Successful Campaigns but Facing DND Issues
Who They Are:
These businesses are using bulk SMS services but are not leveraging DND contacts, resulting in lost credits and wasted marketing efforts.
Their Needs:
They need a solution like “Consent Failover” to ensure their messages reach the intended audience without violating DND rules.
MsgClub’s Solution:
MsgClub’s “Consent Failover” feature allows businesses to obtain all DND numbers and reutilise their credits to provide a voice message service by sending voice messages, ensuring that no marketing opportunity is wasted.
3. Businesses Planning to Use Bulk SMS Services
Who They Are:
These are businesses planning to take up bulk SMS services but are still in the research phase and seeking a right platform.
Their Needs:
They need a comprehensive solution that addresses all their concerns, including DND compliance, error management, and advanced features like
- IP Restrictions & Whitelisting feature to secure their data and money.
- Consent Failover for Utilizing hard-earned money and business success by utilizing their DND numbers to make them convertible for their business and so on.
- Users can further upgrade and Scale-up their business with our hybrid solution, robust and innovative technology on a single panel dashboard.
MsgClub’s Solution:
MsgClub offers a wide range of hybrid solutions with unique features like “Consent Overflow” for DND issues, Smart SMS sending, API integration,Verified WhatsApp and an ADMIN dashboard with IP restriction and whitelisting control. These features ensure that businesses can manage their SMS campaigns efficiently and effectively, making MsgClub the ideal choice for their bulk SMS needs.
Key Features of MsgClub’s Hybrid Solution
- Secure IP Featured Solution: Control data and user access through IP restriction and whitelisting.
- Real-time DND Filtration: Automatically filter out DND numbers to ensure compliance and optimize SMS credits.
- Scheduled Messages: Plan and schedule your SMS campaigns for maximum impact.
- Multi-Language Support: Send messages in multiple languages to reach a broader audience.
- Detailed Reporting: Access real-time delivery reports to track the performance of your campaigns and make data-driven decisions.
What sets MsgClub apart?
Continuation: We ensure that all SMS advertisements comply with TRAI regulations. This ensures compliance with legal rules and helps avoid financial penalties.
Optimizing productivity: We assist you in maximizing your marketing efforts by effectively reaching a larger audience and optimizing your marketing budget by utilizing voice message credits and the exclusion of Do Not Call (DND) numbers.
Customer Service: Our dedicated team is available round the clock to assist you and resolve any queries or issues, ensuring a seamless experience.
DND Scrubbing: Our platform can quickly eliminate DND numbers from your contact list. By implementing this approach, your marketing messages will exclusively reach customers who have not activated the Do Not Disturb (DND) feature. This ensures that points are well-spent and ensures compliance with TRAI rules.
Usage of Voice Messages: The credits for the sorted DND numbers can be utilized to send voice messages. If you are enrolled in our voice plan, voice messages deliver crucial news and promotional material to your audience. Maximizing the value of your marketing efforts is essential to save potential opportunities.
Reporting Follow-up: Our platform provides detailed delivery reports, allowing you to assess the performance of your campaigns and make informed decisions based on the data. You will have access to detailed information regarding the number of messages sent, the ones filtered out due to being on the Do Not Disturb list, and the effectiveness of your voice message ads.
Finally Avoid wasting your valuable time and money on marketing campaigns that target DND numbers. MsgClub offers a creative solution to ensure your messages reach the intended recipients, optimize your SMS credits, and comply with all TRAI regulations. Join MsgClub today and enhance your SMS marketing campaigns!
For more information or to begin, please visit our website or contact our helpful team. MsgClub can assist you in transforming any challenges you may be facing with SMS marketing into opportunities for growth and success.