Why Your Business Needs to Be Using WhatsApp Business in 2024

What is WhatsApp for Business?

WhatsApp Business Account is to help small businesses connect with customers in new ways. This app was built to make it easier to respond to customers and have employees use a brand account instead of using their personal ones in customer communication. And it is a free app to download on up to four employee phones or use in a browser. A business account can’t be used on the same phone as your standard messaging account, if you have one. Your business number should be unique.

Facebook Messenger vs WhatsApp Business: What Is the Difference?

Facebook Messenger does not have end-to-end encryption but they offer business account verification for eligible businesses.

Whatsapp Business offers end-to-end encryption by default, ensuring the safety of your customer information when interacting with brands on the app.

WhatsApp Business Strengths

1. Reach people anytime, anywhere

Now-a-days WhatsApp Business is a real-time communication channel, and people often put off reading emails; they usually check incoming messages right away, even on the go. WhatsApp messages are read in the first five minutes, and this gives you a much larger time window to send marketing messages.

2. Secure and trustworthy 

Customers enjoy the fact that all WhatsApp chats use end-to-end encryption, and from a business point of view, it’s secure enough to exchange sensitive information like password resets. WhatsApp business accounts go through obligatory authentication to give users’ peace of mind. This applies for both companies using the WhatsApp Business app and the API.

3. Another opportunity to showcase your brand

The benefit of a business account on WhatsApp is the additional brand exposure. Every account has a branded business profile complete with multimedia elements, website URL, address, etc. And in that, you can also list some or all of your products to give people an overview of what you offer right there in the WhatsApp app.

Messenger Strengths

• Facebook Messenger is a user-friendly communication tool for instant messages.
• It helps your business generate more leads by engaging with the target audience.
• This app is free to use.
• Customers can also share files, images, etc., and make voice and video calls.
• Businesses can leverage automation tools, integrations, and chatbots to make their communication seamless.

Add More to WhatsApp Business with Integrations

There are some features available on Facebook Messenger that can be added to WhatsApp Business if you have an existing CRM that allows integration with the app. Msgclub helps you connect your conversations on different platforms into one customer profile.

How WhatsApp Business can Help Your Business

It helps in interacting with customers easily by providing tools to automate, sort, and quickly respond to messages, and you also intend to feel and work just like WhatsApp Messenger. You can do everything that you’re used to doing, from messaging to sending photos.

Customer service made easy

Customer service means to take care of the customer’s needs by providing and delivering professional, helpful, high-quality service and assistance before, during, and after the customer’s requirements are met and by providing user service to meet the needs and desires of any customer.

Increased sales

Increased sales mean having to introduce new products or services, expand your market, increase your marketing activities, or improve customer service. And if you are a manufacturer, this could mean increasing your productivity to increase demand.

Customer preference

Customer preferences mean expectations, likes, dislikes, motivations, and inclinations that drive a customer to purchase specific products. It provides a messaging platform that customers are already familiar with. Users prefer this mode of communication and, in turn, will be more inclined to purchase your product or service.

Decluttering for productivity

Decluttering for productivity is the act of reorganizing and eliminating unnecessary items from the work area to create a visually appealing, efficient, and ergonomically friendly environment for increased productivity and minimal distractions.

Starting Conversations on WhatsApp

The conversation starts when the first business message is delivered and ends 24 hours later. The first message can be initiated by the business or a business reply within 24 hours of a customer message.

Is WhatsApp Business Right For You?

Every small and local business will find value in the WhatsApp Business API because you’re only charged for the user’s messages you send or receive; no other fees are required. And the best part is that all business features are accessible at any sending volume. . To Start the service. Click here.