WhatsApp marketing is a type of messenger marketing that promotes a brand via WhatsApp. Brands can use this channel to reach a large audience, forge enduring connections with consumers, and boost sales. More leads can become customers and you can offer round-the-clock customer service with Msgclub chatbots.
Why Should You Use WhatsApp Marketing for Your Business?
The most used messaging app worldwide is WhatsApp. Its audience will have increased to 2 billion active users monthly by 2020. Businesses who wish to reach customers in emerging markets must have access to this marketing channel. For example, India has 340 million monthly WhatsApp users, while Brazil has approximately 100 million. However, given that 68 million Americans visit WhatsApp at least once a month, the network is also a great alternative for advertising in the US market.
More than half of WhatsApp users check the app daily, allowing you to stay in touch with your customers using WhatsApp marketing. Even better, since texts have a 98% open rate, you may be certain that they will receive your offers.
The last thing to mention is how much your customers adore this kind of contact. They have higher faith in brands that offer chat apps; 53% of consumers believe they would do business with chat-enabled brands.
There are further justifications for including WhatsApp in your marketing plan, though. Continue reading to discover a few more advantages of this marketing medium.
Benefits of WhatsApp Marketing for Your Business
- Deep connections with customers
- Higher rate of conversion
- Improved sales
- Lower marketing costs
Using messengers is a golden opportunity to improve your marketing strategy. There are four positive outcomes of using WhatsApp for your business promotion.
If they use messaging applications, more than 55% of consumers say they feel more connected to a brand. It makes WhatsApp marketing a foolproof tactic for creating lasting, meaningful relationships with clients. In turn, maintaining such a connection aids brands in reducing costs as customer retention is 5 to 25 times less expensive than acquisition.
WhatsApp offers businesses a wide range of customization options right out of the box. Sending personalized welcome messages, exclusive offers, birthday greetings, and other communications is possible. Over 70% of consumers claim that they only interact with brands through personalized marketing communications, therefore this strategy keeps customers more invested in a company.
Higher conversion rate
It’s important to pick the right channel for your first interactions with customers. When contacted via phone rather than email or social media, people may become irritated.
Here, WhatsApp might help you encourage potential customers to make a purchase. Businesses claim that 40% of WhatsApp messages were responded by customers.
And even better, messaging encourages conversions. Specifically, sending a message to a prospect after making initial contact can boost conversion rates by 112.6%. WhatsApp marketing is not the only strategy for increasing conversions, though. Follow our thorough guide to conversion rate optimization if you want to discover more tips.
Better sales
WhatsApp marketing acts as a kind of sales magic wand. Including a WhatsApp phone number on your website could generate 27% more leads for sales.
Potential clients appear to have more faith in brands just because they have the option to communicate with them through messaging apps. A minimum of 66% of people are more likely to make a purchase from a business if it is active on messengers.
Even better, think of WhatsApp as a stand-alone sales channel for your company. With individuals increasingly preferring to make purchases over chat apps, it is possible. About 60% of customers think they’ll utilize messengers more often in the future to make purchases.
Lower cost of marketing
WhatsApp continues to be a very cost-effective marketing medium, which attracts small businesses to this platform. Installing an app and connecting to the Internet are all that are required to get things started.
The likelihood that your message will reach the customer is extremely high in the meanwhile. A user checks WhatsApp more than 23 times every day on average.
WhatsApp marketing increases conversions, boosts revenues, enables you to create long-lasting, high-quality relationships with your clients, and costs next to nothing to implement. Learn how to create a WhatsApp marketing plan by reading on.
Here are a bunch of tips to help you craft your WhatsApp marketing strategy and get great results.
1. Define your goals and KPIs
Establish your marketing objectives to launch your WhatsApp marketing campaign. This stage will enable you to set boundaries for unneeded items and direct your attention toward productive activities.
Start by reviewing and identifying weak points in your marketing funnel. Try to come up with company objectives you can achieve with your WhatsApp marketing plan. Determine the KPIs that will enable you to determine whether you have achieved these objectives.
Here is an illustration to help you visualize this plan: Sending promotional messages through WhatsApp is a way to address customer retention difficulties for your business. Your KPIs in this situation could be engagement, click-through rates, and client retention rates.
2. Pin down your target audience
All of your marketing efforts are based on knowing your target market, and this is what makes them successful. To figure out who your target market is, you can attempt a few different strategies. Creating client profiles is a traditional example. Follow our instructions for creating a buyer persona to look into it.
Utilizing the jobs-to-be-done (JTBD) framework is an additional method. If you choose to keep to this one, consider the following:
- Why do people use your product?
- What value do they want to get from it?
- What outcomes do they want to achieve?
Avoid guesses and guesswork no matter what strategy you use and focus instead on researching your audience. Interview 10–15 of your current customers who have recently made purchases to get started with the JTBD framework.
You may create customer profiles by conducting social media surveys and incorporating information from Google Analytics, your CRM, Facebook Google Ads, etc. You can identify the demographic and geographic traits of your usual consumers with the use of these tools.
3. Get the business app
WhatsApp introduced WhatsApp Business as an individual app to respond to the demands of small and large businesses. Some useful added features of this program include:
- A business profile that includes the most important details, such as your address, company description, email address, and website.
- A catalog is a digital showroom for your goods.
- Use labels to categorize your customer discussions. For instance, you can categorize discussions based on the sales funnel stage.
- Quick and automated responses to stay in touch with clients and offer solutions right away.
- Statistics to track sent, delivered, received, and read messages.
4. Create a brand persona
Instead of a faceless corporation, individuals desire to engage with one another. Creating your brand identity is therefore necessary for effective WhatsApp marketing. A set of characteristics, outlooks, and values that your brand embodies is known as a brand persona.
Keep in mind the market leaders? Personas are shared by all of them. As an illustration, Apple seems imaginative and intelligent, Fanta is cheery and laid-back, and Nike is enthusiastic and active. Try to investigate your brand’s identity and identify its most important characteristics. You will communicate with prospects on WhatsApp using this persona’s voice and body language.
Establish a sense of human interaction with your customers. If possible, try signing with your name rather than the name of the business.
5. Build a contact list
You require a contact list if you plan to utilise WhatsApp for purposes other than customer service. Utilising subscription forms is the most effective technique to acquire one and acquire new contacts. A lead magnet, such as an eBook or discount, should be offered and placed on various pages of your website.
Choose multichannel forms if you want to provide your subscribers the option of receiving updates by email, WhatsApp, Facebook Messenger, and other channels. This action enables you to interact with consumers via the methods they prefer. In turn, this strategy fosters greater engagement and increases conversions. Try the Msgclub form builder to quickly construct multichannel forms.
To create personalized experiences and send the most relevant campaigns, keep in mind to segment your audience. Even though we wrote this tutorial on mailing list segmentation with email marketing in mind, you can also use the strategies for WhatsApp marketing.
6. Design your communication
Compared to other channels, WhatsApp messages have excellent open rates. However, if you provide irrelevant or low-quality material, your marketing efforts on this channel will be for nothing.
Determine your primary points and the messages you wish to convey first. Try not to restrict yourself to just marketing messaging; keep in mind to inform and entertain your audience. People frequently check WhatsApp while on the go and don’t have time to read lengthy messages, so keep your conversations brief and to the point.
Multimedia materials, such as animations, photographs, or videos, can help you highlight your points. Emojis are suitable for WhatsApp marketing as well. Choose smiling faces or people instead of objects with a corporate theme if you want to get away with it.
7. Deliver great customer service
The majority of customers utilise messaging apps to contact brands. In messengers, 59% of users believe they receive responses more quickly, and 50% say they receive greater guidance and care. Here is where WhatsApp marketing might be useful.
Your business may respond to consumer inquiries right away and offer them real-time help with WhatsApp. When 28% of clients expect assistance within an hour and 18% want a prompt response, this functionality becomes essential.
Although maintaining such a pace may be challenging, WhatsApp enables you to offer round-the-clock customer service. All you need to do is use a chatbot and provide it with common questions and their responses. You might reduce the cost of customer service by 30% with this strategy.
In conclusion, developing a WhatsApp marketing plan entails establishing objectives, researching your target, producing excellent content, and cultivating strong bonds with your clients. Some companies have perfected these strategies. We’ll go into some examples and suggestions for your WhatsApp marketing in the following section.
5 WhatsApp Marketing Ideas and Examples
Building relationships with the audience and providing value are the foundation of WhatsApp marketing. However, under these circumstances, there is room for some imagination. Let’s examine WhatsApp marketing from a variety of companies to gain some ideas for promoting your own brand.
5 WhatsApp Marketing Tips
We’ve unpacked quite a few tricks for building a WhatsApp marketing strategy. Now it’s time to explore some more specific techniques.
Create broadcast lists
In a word, a broadcast list is a collection of recipients. Contacts are similar to segments in your mailing lists because they cannot see one another and receive your messages independently.
Because of these quirks, broadcast lists are the ideal option for sending targeted ads. For instance, you may compile a list of all your VIP clients and give them special offers, request recommendations from current clients, etc. Utilise this function to keep and involve your audience.
Use group chats
At first glance, this feature appears to be similar to the one before it, yet there is a distinction between the two. Group chats, as opposed to broadcast lists, let participants see one another and voice their ideas to the entire group.
Therefore, group chats could be useful if you want to promote conversations among your customers. For instance, you might organize a group to familiarise participants before a webinar or offline event.
A further situation is when your customers shop in groups. It’s standard procedure for companies that provide complex and pricey goods, such as IT solutions, machinery, and other items. Although retailers of consumer goods might also profit from using this technology; see the case of Agent Provocateur.
Employ WhatsApp statuses
WhatsApp statuses could sound familiar to you if you’re familiar with Facebook or Instagram stories. With the help of this tool, you may send text and multimedia files to all of your contacts and get their feedback. You can post the update on Facebook as you publish it. The status is only valid for 24 hours.
WhatsApp updates and Instagram stories are two of the most powerful methods for Instagram marketing. They can be used to distribute promotional codes, product updates, and other special offers. You could, for instance, organize a single-day WhatsApp-only flash sale.
Craft a product catalog
WhatsApp introduced product catalogues in 2019 that let you display your products. The function has a lot of potential; Instagram even introduced a similar tool called the Instagram Shop.
Your WhatsApp product catalogue can contain up to 500 items. It may be viewed by potential consumers who may post links to certain products or ask you questions about them. Additionally, you may publish a link to the entire exhibit anywhere online or email individual catalogue items to WhatsApp users. For tiny enterprises or prospective entrepreneurs without websites, catalogues are quite beneficial.
Create a WhatsApp link
Users may find it challenging to establish interactions with brands on WhatsApp because they have to search for your phone number, save it, and then begin a chat. Fortunately, there is a fantastic fix: a WhatsApp link. Such a link can be made and added to email campaigns, chatbots, landing pages, and your website. A user merely needs to click it to begin talking with your brand; they will then see a prepared message. You may quickly and completely free build such a link with the WhatsApp link generator.
A great chance to strengthen your brand and create meaningful, long-lasting relationships with clients is WhatsApp marketing. Go beyond WhatsApp and become an expert on all the channels your consumers utilize to get better outcomes. Additionally, try Telegram and Facebook messaging, and strengthen your marketing plan with email and web push notification campaigns. Join Msgclub to get started with these channels.