Triggered Bulk SMS Service: Definition, Types, & Examples

How brands use triggered Bulk SMS to engage their mobile audience throughout the customer lifecycle to drive revenue.

On average, consumers use their mobile devices for three hours and forty-three minutes daily. They use their phones for a variety of tasks, including finding their way across town, researching products, and communicating with others.

How do you ensure that the audience for your business is receiving and responding to highly relevant communications given that they are constantly using their phones?

Businesses can use personalized sms as a real-time, two-way communication channel to provide users with useful messages they wish to receive. Triggered sms is one kind of text messaging that is very effective for keeping users interested.

What is Triggered Bulk SMS?

Triggered bulk SMS refers to sending many SMS messages to a group of recipients simultaneously, based on certain triggers or events. These triggers could be a customer’s behavior, such as making a purchase or signing up for a newsletter, or an event, such as a birthday or anniversary.

Triggered bulk SMS is a highly effective marketing technique, as it allows businesses to send personalized and targeted messages to their customers, based on their specific interests and behaviors. This helps to increase customer engagement, improve customer retention, and ultimately drive sales.

To implement triggered bulk SMS, businesses can use various SMS marketing tools and platforms, which allow them to create and automate SMS campaigns based on specific triggers and events. These tools also provide analytics and reporting features, which allow businesses to track the success of their SMS campaigns and make adjustments as needed.

There are some Examples of Triggered SMS Uses: 

• Welcome message
• Abandoned cart reminder
• Browse abandonment reminder
• Post-purchase message
• Winback
• Joined a segment
• Custom 

1. Welcome Message

The welcome message is the first communication that a new customer will have with your business after selecting to take part in your bulk SMS program. In order to build a relationship, extend a warm welcome and provide them with useful information about your channel in your own brand language.

If your business offers discounts, think about rewarding these motivated customers with a mobile-only deal in your welcome message. At this stage of the customer lifecycle, the new subscriber is incredibly engaged, making them very likely to convert and increase your brand’s income.

Example : 

Congratulations on becoming the newest member of this team! We hope you find your new role rewarding and challenging. Welcome Aboard!

2. Abandoned cart reminder

Consumers abandon 75% of their online shopping carts before making a purchase. Send triggered abandoned cart sms to subscribers to remind them of the products they’ve forgotten to add to their virtual shopping cart. Such a reminder aids in recouping otherwise lost income that affects your bottom line.

Include the name of your product or an attractive image of the thing that’s in the subscriber’s abandoned shopping cart and is waiting for them. Finish with a link that takes them right back to their shopping basket so they can quickly finish their purchase.

Example : 

Hi John, your order at Little Jane’s store is about to expire! Care to take a second look? {product link} Click stop to opt out.

3. Browse abandonment reminder

Consumers who have visited a product detail page without adding the item to their online shopping cart are sent triggered browse abandonment messages. These are the brands’ highest converting triggered messages, only behind welcome messages and abandoned cart reminders.

Sending your explore abandon reminders 30 to 60 minutes after customers have left your site is ideal. Encourage them to take another look, and then provide a direct link to the product they were looking at earlier to make it as simple as you can for them to add it to their shopping basket. Reminders for abandoned searches perform best when combined with special deals or other promotions.

4. Post-purchase message

A subscriber is most interested in your company right after making a purchase. Send post-purchase messages to your subscribers to maintain their interest in your company and ensure that they continue to think about you after making a purchase.

These triggered SMS text messages kinds can be applied in a number of circumstances, such as:

• Asking for review submissions from subscribers
• To ask them to post about their purchase on social media
• Inviting customers to sign up for your loyalty program
• Offering a perk to attract repeat business, such as free delivery

5. Winback

A triggered winback sms may be able to re-engage subscribers who have previously made purchases from you but have stopped doing so. These emails frequently contain special offers or discounts to entice subscribers who might be about to unsubscribe and convince them to make another purchase from you.

You can send a second winback mail if the subscriber doesn’t reply to your first one within 15 days. The best results will come from combining each communication with an increasing value offer.

6. Joined a segment

You can deliver targeted, personalized communications to a group of subscribers who satisfy certain criteria by using Attentive’s segmentation features. Subscribers who join one of your segments will get a personalized message. Their triggered, joined-a-segment sms, also referred to as Magical Journeys, start at this point.

These messages can be used in a variety of circumstances, such as:

• VIP subscribers receive rewards after making several purchases
• Offering rewards to subscribers on their anniversary
• Increasing product knowledge to enhance the shopping experience
• Cross-selling items that people frequently buy together

7. Custom 

While using prebuilt triggered messages is a quick and effective approach to providing excellent customer service, using triggered custom messages enables you to design the ideal path for your particular use case.

You may develop triggered custom messages based on customer event data and their interactions with your business using Attentive’s Custom Events API. Customers enter the trip after you generate an event with a triggered custom message (and your Attentive program ingests that data). 

Nearly any situation can benefit from using these messages, including order status updates, appointment reminders, loyalty updates, and many more.

It’s simple to provide subscribers with highly personalized, pertinent content by setting up triggered SMS. Additionally, because they simply require a single setup, they will inevitably increase your brand’s revenue.

There is no need to invent the wheel for individuals wishing to switch to a more interesting conversation technique. You may quickly include conversational techniques into your workflows, such as using specific responses based on words or numbers. Your subscribers will be more engaged with your messages if they are more casual and personable.

Learn more about setting up SMS and how texting in a conversational manner may improve your customer interactions. For more texting creativity, visit our SMS gallery, Texts We Love.